Brand & Digital Marketing Manager

• You’ll translate brand strategy into practical guidance, toolkits, frameworks and assets that help teams apply the Avios brand consistently and confidently. 

• Influence colleagues and partners on how the Avios brand should be represented across customer communications, digital experiences, products and marketing activity. 

• You’ll support the branding of new launches, propositions and evolving business areas, helping ensure customers receive a connected and recognisable brand experience. 

• You’ll review materials and provide guidance on messaging, tone of voice, visual identity and creative execution across a variety of channels and touchpoints. 

• You’ll work closely with stakeholders across Marketing, Product, Retail, PR and partner organisations, helping answer brand questions and support effective decision-making. 

• You’ll partner with agencies to develop and refine brand materials, ensuring outputs are practical, high quality and aligned with brand standards. 

• You’ll drive the always-on digital activity for Avios brand, and support how the Avios brand is applied across websites, app and CRM to help ensure customers experience a consistent and recognisable brand across online touchpoints. 

• You’ll create and support branded content that helps customers, partners and colleagues better understand Avios and how the brand should be represented. 

• You’ll identify opportunities to improve brand governance, processes and ways of working, helping make it easier for teams to deliver consistent brand experiences. 

• You’ll support brand application across international markets, working with partner teams as the business continues to grow and evolve. 

What we need from you 💡 

• You’ll bring experience from a brand marketing, brand management or broader marketing role where you've been responsible for applying and maintaining brand standards. 

• You’ll have experience developing or managing brand assets, guidelines, frameworks or governance processes that support consistent brand delivery. 

• You’ll be confident building relationships and influencing stakeholders across different teams, helping bring people together around a common approach. 

• You’ll have experience working with agencies and reviewing creative work, providing clear and constructive feedback that improves outcomes. 

• You’ll have a good understanding of digital brand application, with experience helping ensure brands are represented consistently across websites, customer journeys, always-on digital activity and other customer-facing digital touchpoints. 

• You’ll have experience supporting content or asset development across websites, apps, customer communications or broader marketing activity. 

• You’ll be comfortable navigating ambiguity and adapting to changing priorities in a fast-moving environment. 

• You’ll have strong communication and organisational skills, with the ability to manage multiple workstreams while maintaining attention to detail. 

• You’ll bring sound commercial judgement and know how to balance brand consistency with business objectives. 

• You’ll be curious, proactive and motivated by finding practical solutions that help teams work more effectively. 

• Experience within travel, loyalty, retail or another customer-focused industry would be helpful, but isn’t essential. 

We might not be right for you if:

• You only want to focus on your to-do list; we’re a small, high-performing team, we help each other to succeed. 

  You value perfection over fast iteration and progress; IAG Loyalty moves fast, we learn and iterate as we go; our environment isn’t right for everyone. 

  You prefer a steady-state role with fixed processes; this role is best suited to someone who is curious, embraces change and is motivated by continuously improving how things work 

  If you think you have what it takes but don't meet every single point above, please do still apply. We'd love to chat and see if you could be a great fit.