PR Executive / PR Manager

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YOUR MISSION

This role is to plan, execute and monitor PR activities for Performance category within the country to achieve brand and commercial objectives working with the key stakeholders. Also this role is to lead Cororate PR activities by working closely with Global team as well as Japan leadership team.

This includes:

• Implement seasonal Marketing initiatives within the country for the category
• Develop relations with Media and key influencers for the category

・Manage and implement the local PR calendar for the category

・Manage and implement the local Corporate PR activitites

Task 1:    Develop and implement PR plans to budget aligned with other marketing functions  to optimise brand exposure to consumer for the performance category. Manage and implement PR calendar for the category.  Align programs as set by Regional priority product style and identify local key product styles that require PR support and how this will be executed.      30%
Task 2:    Manage effective use of the PR budget for the category by leverage Global/Regional content and develop locally relevant content as required. Ensure high content quality by maintain brand voice through tone and manner and adhering to video and photo capture standards.    20%
Task 3:    Develop media relations strategy and ensure effective implementation. Manage the creation & execution of local market editor events and local press days. Maintain and manage relevant media contacts broken down by categories.    10%
Task 4:    Develop product seeding strategy and manage implementation to drive brand exposure and desirability for the category.  Build relations and connect with key influencers that are relevant to the category.    10%
Task 5:    Manage PR agency, including agency reviews and contract renewals as per guidelines set by Region and International PR. Manage with the agency the creation of creative mailers, press kits, lookbooks etc    10%
Task 6:     Manager Coproate PR acticities including media relations, news letters. Closely working with global communication team to understand global direction and to be provided their support for local PR communication.    10%

YOUR TALENT

BACKGROUND AND PROFILE:
Education:    Bachelor degree
            
Professional:    Functional: 3 - 5 years experience in PR or Advertising agency   Language Skills:    Native level Japanese, Business level English is a must

Industry:  Sports / Retail / Fashion / consumer brands, agency experience is a plus        
Leadership: plus

CORE COMPETENCIES AND SKILLS:
Competencies: Creativity & Innovation, Initiative, Open Communication,  Planning & Organizing        

Functional Skills:  Copy Writing,  Media Relations,   Influencer Relations

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.