Director of Marketing and Communications

Compensation

Starting salary $59,000.00

Compensation Type:

Exempt

Employment Type:

Regular

Scheduled Weekly Hours:

40

Grade:

E12

Department:

Administrative Operations

Position Summary

The Director of Marketing & Communications provides strategic leadership for Luna Community College’s marketing, communications, branding, public information, media relations, digital content, and institutional storytelling. The Director leads the development and implementation of collegewide marketing and communications strategies that support enrollment, student engagement, academic and workforce programs, athletics, campus events, community visibility, and the College’s mission and strategic goals.

The Director supervises assigned Marketing & Communications Department staff, and coordinates department workflow, priorities, vendor relationships, and communication standards. The position ensures that Luna’s public-facing messaging, visual identity, digital presence, and communications are accurate, timely, accessible, professional, and consistent across all platforms.

Duties & Responsibilities

Essential Job Functions

Department Leadership and Strategy

• Develops, implements, and evaluates the college’s annual marketing and communications plan.
• Leads department priorities, workflow, project assignments, timelines, and quality control for collegewide marketing and communications work.
• Establishes and maintains marketing and communications policies, procedures, brand standards, and communication protocols.
• Advises the President and appropriate leadership on marketing, branding, media, public information, and institutional messaging matters.
• Supervises, coaches, develops, and evaluates assigned marketing and communications staff and other assigned personnel, including student workers, interns, contractors, and temporary staff, as appropriate.

Marketing, Branding, and Enrollment Support

• Leads collegewide branding, campaign development, advertising, and institutional storytelling to strengthen Luna's visibility and reputation.
• Directs and coordinates relationships with marketing vendors, consultants, advertising partners, and other external service providers while overseeing departmental purchasing, contracts, budgets, and project management.
• Reviews and approves major marketing materials, digital campaigns, publications, templates, and branded collateral to ensure consistency with institutional standards.
• Develops messaging strategies and collaborates with campus departments to ensure marketing materials are accurate, current, and aligned with institutional priorities.

Communications, Media Relations, and Public Information

• Serves as the College's primary media contact and coordinates public communications with the President and appropriate college leadership.
• Drafts, edits, and distributes institutional communications including press releases, newsletters, public statements, major announcements, and executive communications.
• Builds relationships with media partners and coordinates communications related to high-profile institutional initiatives, crisis communications, and other time-sensitive matters.

Digital Strategy, Website, Social Media, and Analytics

• Provides strategic leadership for the College's website, social media, digital advertising, multimedia content, and digital communications.
• Oversees development of website content, photography, video, graphics, and other digital communications in collaboration with campus departments.
• Monitors website performance, social media engagement, marketing campaigns, and communication metrics, using data to improve outreach and institutional effectiveness. 
• Ensures digital communications comply with accessibility standards, institutional branding, and best practices.

Vendor, Budget, and Project Coordination

• Coordinates marketing vendors, consultants, advertising partners, and other external service providers while supporting departmental budgets, purchasing, contracts, and project management.
• Represents the College on institutional committees and in community partnerships related to marketing and communications.

Other Duties

• Performs other duties as assigned in alignment with the departments and college mission.

Required Knowledge, Skills, and Abilities

• Strong understanding of marketing, communications, branding, public relations, media relations, and digital content strategy.
• Excellent writing, editing, message development, and verbal communication skills with strong attention to detail.
• Ability to lead a small team, manage competing priorities, set timelines, and coordinate multiple projects across departments.
• Knowledge of enrollment marketing, social media, website content, advertising, graphic standards, and institutional communications best practices.
• Ability to build effective working relationships with students, employees, leadership, media representatives, vendors, alumni, community partners, and diverse constituencies.
• Ability to use analytics and feedback to improve marketing strategies, campaign performance, and public-facing communications.

Sound judgment, discretion, and professionalism when handling public information, institutional messaging, and time-sensitive communications.

Minimum Qualifications

• Bachelor’s degree in marketing, communications, journalism, public relations, media arts, business, education, or a related field.
• At least five (5) years of progressively responsible professional experience in marketing, communications, public relations, digital media, journalism, or a related field.
• Experience developing written communications, marketing campaigns, public-facing content, or media materials.
• At least 2 years of direct supervisory experience, coordinating projects, leading teams, overseeing departmental budgets, and managing vendors.

Preferred Qualifications

• Master’s degree in a related field.
• Experience in higher education, community college, nonprofit, public sector, or community-based communications.
• Bilingual or bicultural proficiency, especially Spanish and English.
• Experience with enrollment marketing, website content strategy, social media analytics, media relations, and brand management.
• Proficiency with Microsoft Office, Canva, Adobe Creative Suite, social media management tools, website content management systems, and digital analytics tools.
• Experience working with diverse constituencies across ethnic, racial, religious, economic, educational, ability, sexual orientation, and gender expression backgrounds.

The above statements are intended to describe the general nature and level of work performed by employees assigned to this position. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications. Luna Community College management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Work Environment and Physical Factors

• Ability to occasionally lift up to 20 pounds.
• Frequent use of close visual acuity for reviewing digital content, viewing screens, proofreading materials, and reading documents.
• Minimal exposure to adverse environmental conditions.
• Occasional evening or weekend work may be required for events, media needs, or time-sensitive communications.
• Position may be eligible for a hybrid work schedule, subject to approval by the President, department needs, campus priorities, event coverage, media or time-sensitive communications needs, and Luna Community College policies.

As a part of your application, upload letter of interest, current resume, and official documentation confirming education.

EEO STATEMENT: LCC is an equal opportunity employer.