- Salary
- $210k – $260k/yr
- Location
- North Andover, Massachusetts, US
- Type
- Full-time
- Department
- Marketing
- Seniority
- VP
- Education
- Bachelor
- Source
- BetterTeam
Description
The Vice President of Marketing will be responsible for building brand equity, driving consumer demand, expanding cultural relevance, and creating breakthrough marketing programs that fuel retail and ecommerce growth.
This executive will oversee all aspects of marketing including brand strategy, line planning, consumer insights, digital marketing, social media, PR, communications, influencer marketing, licensing marketing support, and trade marketing.
The ideal candidate is a strategic and visionary leader, innovative marketer, and business builder with a proven track record of scaling consumer brands and creating impactful consumer experiences.
Key Responsibilities:
Executive Leadership:
- Serve as a key member of the executive leadership team, developing and executing our global marketing vision and long-term growth strategy.
- Partner with executive and senior leadership to establish strategic priorities and growth initiatives.
- Build and lead a high-performing marketing organization focused on innovation, accountability, and collaboration.
Portfolio Management and Brand Strategy:
- Direct the Company's brand strategy across the Company portfolio
- Establish brand positioning, messaging frameworks, and annual marketing plans.
- Drive long-term brand equity and consumer relevance.
- Identify opportunities for brand expansion, licensing, partnerships, collaborations, and new consumer segments.
Demand Generation:
- Lead integrated marketing campaigns across digital, social, influencer, PR, experiential, retail, and traditional channels.
- Develop programs that increase consumer awareness, engagement, and purchase intent.
- Drive growth across ecommerce, Amazon, DTC, and retail channels.
Digital Marketing:
- Oversee the Company digital marketing and social media strategies along with content development, influencer programs, & community engagement.
- Leverage emerging platforms and current cultural trends to expand brand reach.
- Develop data-driven performance marketing initiatives.
Product Innovation:
- Bring innovative products to market in partnership with Product Development
- Lead go-to-market strategies for major launches, as well as seasonal programs.
- Ensure marketing efforts support both retail sell-in and consumer sell-through objectives.
Retail and Trade:
- Develop marketing programs that support key retail partners and strengthen customer relationships.
- Create compelling retailer presentations and promotional programs.
- Collaborate closely with Sales department to drive category growth and retail success.
Creative Communications:
- Oversee brand creative, packaging direction, content creation, public relations, and corporate communications.
- Ensure consistent brand expression across all consumer and retailer touchpoints.
- Lead agency relationships and external marketing partners.
Consumer Insights and Data Analytics:
- Establish a consumer insights capability that informs development of produce and company marketing decisions.
- Utilize data, research, and market trends to identify growth opportunities.
- Measure marketing effectiveness and optimize investment allocation.
Required Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or another related field.
- 12+ years of progressive marketing leadership experience.
- Proven success leading marketing for consumer products, toys, entertainment, lifestyle, or CPG brands.
- Strong understanding of brand building, digital marketing, consumer insights, and retail marketing.
- Ability to work on site at least three days per week
The base salary range for this position is $210,000 to $260,000. Offered base compensation within this range will be determined based on a candidate’s qualifications, experience, geographic location and other factors relevant to the scope and responsibilities of this role.
Schylling offers a competitive benefits package that includes medical and dental with an 80% company contribution, vision insurance, company-paid life and disability insurance, PTO and 10 paid holidays, product discount, and a 401(k) with company match.
Skills
GoReactSpark
