(Senior) Online Marketing Manager (f/m/d) @MYTHERESA

About the Role

We are looking for a proactive, strategic, and data-driven (Senior) Online Marketing Manager to join our Performance Marketing team. In this role, you will define and drive Mytheresa’s Display and Programmatic strategy focused on customer acquisition and CAC optimization. You will own key vendor partnerships like Criteo and RTB House while expanding direct programmatic deals and our DV360/Google Display presence. 

Key Responsibilities

• Define and execute the Display and Programmatic strategy to drive customer acquisition and optimize CAC

• Own relationships with core display partners like Criteo and RTB House

• Lead the expansion of DV360, Google Display, and direct publisher deals

• Plan, manage, and optimize multi-market display and programmatic campaigns

• Analyze performance data, monitor e-commerce KPIs, and prepare actionable reports

• Manage campaign budgets, pacing, and forecasting to maximize ROI

• Oversee technical campaign setups, including tracking, tag management, and product feeds

• Run and evaluate tests across audiences, creatives, placements, and bid strategies

• Collaborate cross-functionally with brand, creative, tech, and analytics teams

What We’re Looking For

• 4+ years of hands-on experience in Display and Programmatic campaigns (DV360, Criteo, RTB House, Google Display, TradeDesk, etc.)

• Track record in driving growth through performance acquisition, CAC management, and e-commerce metrics

• Strong technical marketing knowledge covering product feeds, Google Merchant Center, tags, and tracking

• Advanced analytical and quantitative skills with proficiency in Excel, Tableau, or Power BI and confidence interpreting data and turning insights into actions

• Excellent communication and vendor management skills

• Ability to manage multiple projects and priorities with hands-on execution and in a fast-paced environment

• Passionate about high-end luxury fashion

• Fluent in English

Bonus Points

• Experience in luxury retail or fashion e-commerce

• Experience setting up Programmatic Guaranteed (PG) or Private Marketplace (PMP) deals

• Familiarity with attribution models and analytics platforms like GA4 or Funnel.io

WHAT WE OFFER

• Up to 32 days of holiday, depending on the length of service, starting with 28 days

• Mobile office with up to 20% of your total contracted hours (job and position permitting)

• 10 days/year of mobile office abroad in EU-countries (job and position permitting)

• Language courses

• Staff discount of up to 30%

• Company pension scheme

• Discounted membership for selected sports platforms & gyms

• Discounted travel card

• Individual support on mental health & well-being (e.g. compatibility work and family life)

• Social Day

• Employee Share Purchase Plan

LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

 

If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

Experience Level: Mid-Senior levelWorkplace Type: Hybrid