Associate Brand Manager, US Marketing

Are you passionate about bringing innovative and impactful local marketing campaigns to life, while building a beloved brand for the future? 

Bring your marketing passion to our team to deliver on our mission and support and deploy local brand marketing in partnership with media, licensing and retail partners to drive brand health and sales growth in the U.S. Market! 

Core Responsibilities  

Franchise/Brand Marketing Planning, Implementation, & Project Management (60%)  

• In partnership with US Brand colleagues, manage internal and external agencies partners to deliver localized, integrated marketing plans that drive brand equity, build active share (penetration), re-activation (repeat purchase), and frequency for the LEGO® Group   

• Input into the annual U.S. Marketing objective-setting process and communications planning to ensure efficient and effective marketing plan executions for the LEGO® brand 

• Collaborate with other marketing teams to optimize platform integration, agency relationships, and performance frameworks, ensuring alignment of activation plans with overall media and brand strategies  

• Foster strong internal relationships with the customer teams to deliver integrated activation plans across channels and platforms 

• Support Brand Manager in managing partnership (agencies, IP, and, vendor) relationships as designated brand responsibilities require  

Business Management (40%)  

• Manage budgets and financials related to marketing campaigns and overall business health 

• Constant analysis and evaluation of brand and campaign performance and initiate corrective actions where necessary; provide learnings and input to the integrated marketing teams for future program development  

• Establish best retailer strategies in conjunction with the sales/customer teams and provide support for customer sell-in of critical marketing programs  

• Work closely with the customer, trade marketing, and eCommerce teams to build coherent shopper activation plans and consumer insights to drive performance 

Play your part in our team succeeding 

Bring your marketing expertise to our team to deliver on our mission to inspire and develop the builders of tomorrow! This role presents the opportunity to deploy local marketing initiatives in partnership with media, brand, licensing, and retail partners to drive brand health and sales growth in the U.S. Market.   

The U.S. Marketing department is responsible for crafting and fostering consumer demand by converting consumer, shopper, and market insights into compelling, creative, and innovative marketing programs that remain grounded in a strong commercial understanding and focus.   

This individual will join the U.S. Brand Management team as an Associate Brand Manager, serving as a lead on activation, measurement and evaluation of the US BU annual marketing programs and campaigns to drive brand equity and sales growth. 

Do you have what it takes? 

• Proven experience in a marketing role, ideally in CPG, entertainment, or technology marketing; agency experience a plus 

• Strong analytical skills and record of identifying and capitalizing on commercial opportunities to drive brand growth and health  

• Effective collaborator and negotiator who is passionate about building relationships across functions and business units in a matrixed organization. Appreciates strength in working with people from diverse backgrounds.  

• Experience driving strong retail partner relationships and executing marketing programs to build joint commercial value with larger retailers  

• Proven success in driving meaningful innovation. Consistently seeks new ideas and new approaches, not shying away to take educated risks.  

• Demonstration of strong media skills, including digital marketing, understanding of all major channels, critical metric setting, and measurement  

• Ability to deliver multiple priorities simultaneously at scale with speed and on budget  

• Outstanding presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues    

• High level proficiency in Microsoft Office, especially Excel and PowerPoint, in order to drive quality business analyses and communication.  

• Domestic travel required 

Nice to Have: 

• Additional experience in digital marketing, trade marketing, public relations, or key account management a plus!  

Additional details on this position:  

• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.  

• No relocation assistance is offered for this position.   

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