Media Strategist

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

As a Media Strategist at Loblaw Media, you will be responsible for the successful planning & management of all 360 paid media strategies for various Enterprise businesses. You will make an impact by showing a commitment to driving results and revenue efficiently, while also showcasing thought leadership, as well as exceptional organization and project management skills.  

What you’ll do:

• Create, execute & optimize marketing strategies across paid channels

• Report on campaign performance and deliver key insights to stakeholders

• Work within multiple digital ad platforms such as Facebook Ads Manager, Pinterest, TikTok, Google Ads

• Coordinate trafficking of creative assets for campaigns, in collaboration with the execution team, internal and external creative partners, media agency and vendors.

• Ensure seamless project management through clear & accurate documentation, and following team processes

• Collaborate with multiple teams from Brand teams to Loblaw Agency to flawlessly plan and execute paid marketing campaigns

• Support ongoing financial record management via Budget Control Reports, approving invoices for payment and creating purchase orders/scope of work documents in our financial programs.

• Maintain project timelines with detailed work back schedules while communicating regular status updates relating to specific campaign executions.

• Track status of projects and capacity accurately in detailed team status reports

• Perform data analysis regularly as part of campaign reporting, to bolster insights and identify optimizations

• Ensure timely completion and delivery of media marketing campaigns.

• Assist in continuous improvement by establishing and evaluating media across key metrics, identifying process optimizations, and implementing changes to drive success.

• Support the development and execution of media plans for Tier 3 marketing programs from brief to trafficking creative, to billing and post-campaign reporting in support of national and market-specific initiatives, including store-specific requests with external agency and vendor partners across all media channels.

• Develop knowledge and understanding of the marketplace landscape, competitive, industry trends and new technologies that impact media plans.

Core Competencies:

• Knowledge and execution of media channels across digital and traditional platforms including identifying KPIs and benchmarks. 

• The ability to ensure that the execution of tactics remains on brand and on target.

• Strong problem-solving skills, as demonstrated by the ability to accurately identify critical issues and pursue their resolution with focus and determination.

• Ability to innovate and think outside-of-the-box with willingness to always learn.

• Be team-oriented and have a passion for collaboration.

• An ability to move easily between strategy, plan development and ‘hands-on’ execution.

• Highly organized, able to prioritize multiple projects effectively.

• Be results-oriented and can operate with a sense to urgency in a fast-paced environment.

• Exceptional communication and interpersonal skills.

• Strong project and people management skills.

• Strong Analytical Skills – able to understand metrics & measure results. 

• Works well under pressure with a strong work ethic.

 Does this sound like you?

• Post-secondary degree/diploma in a related field (Business, Marketing, Advertising)

• 1-3 years of direct experience in developing, implementing, and executing media campaigns on client or agency side including budget and project management

• Demonstrated ability to meet and exceed KPIs

• Knowledge of ad management & measurement tools like FB Ads Manager, Google Ads, DV360, GA360, analytics

• An analytical thinker with an ability to effectively turn reporting and analysis into actionable insights and execution plans

• Ability to develop a POV and implications based on data, and present findings to key stakeholders.

• Collaborative and positive attitude with passion for questioning assumptions and answering questions with data, in order to unlock value for the enterprise.

• Self-directed, proactive and able to define and execute projects independently.

• Strong in Excel

• Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.

 

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Hiring Range / Échelle salariale à l’embauche :

$60,000.00 - $82,500.00 / 60.000,00$ - 82.500,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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