Manager, Category Strategy

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

Develop category strategy work for an assigned category, integrating consumer, shopper, customer, and competitive insight into clear strategic frameworks that inform brand, commercial, and innovation decisions.

Key Responsibilities:

• Support category strategy refresh cycles led by the Sr Manager / Associate Director
• Develop category strategy outputs for an assigned category — Best in class shelving recommendations, assortment priorities, category trends and key retailer strategy
• Translate consumer, shopper, customer, and competitive insight into clear strategic implications and recommendations
• Partner with Brand, Sales Managers, Insights, and R&D to align category strategy with brand and innovation priorities
• Build category narratives, strategic content, and selling stories used by customer teams and leadership
• Maintain a current view of category trends, competitive activity, and channel dynamics for the assigned scope
• Conduct deep-dive analyses on category opportunities, threats, and white space

Qualifications:

• Bachelor's Degree preferred
• 6+ years in CPG category strategy, brand, consulting, category management, or customer strategy & planning
• Strong analytical and strategic thinking skills
• Basic understanding CPG commercial mechanics (RGM, trade, innovation, commercialization)
• Fluency with syndicated data (Circana / NielsenIQ), retailer POS, Planograming and shopper insight tools
• Effective storytelling, framing, and presentation skills
• Comfortable operating in a matrixed, cross-functional environment

Key Deliverables:

• Approved category strategy outputs for the assigned category
• Strategic narratives and content used by customer teams and senior leadership
• Strategic inputs into innovation, RGM, and channel priorities
• Reliable category trend and competitive analyses on agreed cadence

Working Requirements:

• Travel: approximately 10–20% of time
• Hybrid working model in line with Campbell's policy
• Majority of role HQ-based

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$113,800-$156,500

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.