- Location
- Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MY
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Source
- BetterTeam
Description
Brand Manager – Addiction (Global Scope | Work From Home)
Build a premium pet brand that shows up in homes around the world.
Build a premium pet brand that shows up in homes around the world.
About the Role:
Addiction Foods is a fast-growing, premium pet nutrition company on a mission to go further for pets. We’re looking for a Brand Manager – Addiction who will own and grow one of our core global brands.
Addiction Foods is a fast-growing, premium pet nutrition company on a mission to go further for pets. We’re looking for a Brand Manager – Addiction who will own and grow one of our core global brands.
This is a work-from-home / hybrid role with a truly global scope. You’ll partner virtually with teams across markets and travel periodically for key market visits, strategy sessions, and launches.
As Brand Manager, you are the storyteller, architect, and guardian of the Addiction brand. You won’t just manage campaigns—you’ll shape how pet parents around the world discover, choose, and stay loyal to a science-led, emotionally resonant pet food brand.
If you love blending strategy + creativity + execution, and enjoy working across digital, trade, and e-commerce, this role puts you right at the center.
What You’ll Do:
Lead Brand Strategy & Growth:
- Own the Addiction brand strategy and 12–24 month roadmap aligned to global growth targets.
- Run annual brand planning: positioning, pillars, audience, messaging, and priority markets.
- Turn business goals into clear brand initiatives across product, pricing, distribution, and communication.
- Monitor trends, competitors, and consumer insights to spot where we can win next.
Drive Integrated Campaigns & Content:
- Lead 360° campaigns across digital, social, e-commerce, retail, and events.
- Own campaign briefs, creative direction, and go-to-market plans with Content, Trade, and E-commerce teams.
- Build a consistent storytelling system: hero campaigns, always-on content, seasonal moments, and launches.
- Use data to test, learn, and optimise—ensuring content and campaigns cut through and deliver results.
Champion Product & Innovation (Brand-Led):
- Act as marketing lead for the Addiction product portfolio: NPD, renovations, and regional ranges.
- Shape product stories—claims, benefits, reasons-to-believe, target consumer, and pack messaging.
- Partner with R&D, Regulatory, and QA to ensure narratives are credible, compliant, and compelling.
- Support pricing, pack architecture, and channel-specific assortment to keep Addiction premium and competitive.
Orchestrate Cross-Functional & Market Execution:
- Be the go-to brand partner for Sales, Trade Marketing, E-commerce, Supply Chain, and country teams.
- Ensure local execution stays on-brand while being smartly adapted to each market.
- Equip markets with toolkits: brand decks, launch kits, POSM, training materials, playbooks.
- Track performance dashboards, turning numbers into clear insights and next steps.
Lead Strategic Projects:
- Support or lead high-impact initiatives: crisis comms, rebrands, agency pitches, new market entries.
- Represent the Addiction brand in leadership reviews and key external partnerships.
Who You’ll Work With:
You’ll collaborate closely with:
- Internal: CEO, Marketing Director, Trade Marketing, E-commerce, Sales (Country/Key Accounts), R&D/NPD, Regulatory, QA, Supply Chain, Finance, Customer Service, Design/Creative.
- External: Distributors, key retail partners, e-commerce platforms, agencies, KOLs/vets/breeders, media partners, event organisers, research vendors.
You may also lead a small team (e.g., Brand Executive, Content & Community, or Trade Marketing support).
What You Bring:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5–8 years in brand management or category marketing; FMCG, premium food, or pet industry is a plus.
- Proven experience running integrated campaigns across digital and trade channels.
- Strong foundation in brand strategy, positioning, and market execution.
- Experience in multi-market / distributor-led models is highly desirable.
- Comfortable using brand, sales, and campaign data to drive decisions.
Core strengths we value:
- Brand & consumer obsession: you care deeply about what makes premium consumers choose and stay.
- Strategic + commercial: you link brand work to sales, margin, and long-term equity.
- Campaign leadership: you write sharp briefs and drive execution end-to-end.
- Cross-functional influence: you align teams without needing formal authority.
- High standards & agility: premium output, fast learning, smart pivots.
- Clear, confident communication and stakeholder management.
Why You’ll Love Working With Us:
- Global brand, global impact – Your work shapes how pet parents in multiple markets see, feel, and choose Addiction.
- Work from home, work across borders – Enjoy WFH flexibility while partnering with teams and distributors worldwide.
- End-to-end ownership – From strategy to shelf, from idea to execution, you’ll truly own the brand.
- Premium, purposeful category – Build a brand that stands for science-backed, high-quality nutrition and better lives for pets.
- Highly collaborative environment – Work closely with passionate colleagues across Marketing, Sales, R&D, E-commerce, and more.
How to Apply:
If this sounds like your next big move, we’d love to hear from you.
Apply by sending your CV (and a short note on your most impactful brand or campaign work) to [email protected].
Tell us about a brand you’ve helped grow—and what you’d be excited to build with Addiction.
Skills
Customer Service
