Regional Sales Manager – FMCG

About us

The Headhunter Karriera LLC is an innovative Recruitment, Executive Search, and HR company with headquarters in the USA, operating as a leader in Albania, Kosovo, Montenegro, Bulgaria, Canada, North Macedonia, Bosnia and Herzegovina, Greece, Serbia, and Cyprus. We offer the newest mentality in the HR industry, and our core businesses are candidates and clients.

For our client, one of the leading distribution companies in Bulgaria, we are seeking an experienced Regional Sales Manager – FMCG.

Key responsibilities

• Organize, manage, and oversee the activities of Sales Representatives within the assigned region
• Ensure the achievement of planned sales targets by customer and outlet category, including monthly qualitative and quantitative objectives
• Prepare sales development forecasts and contribute to effective sales planning within the region
• Plan and optimize the routes of Sales Representatives to maximize market coverage, productivity, and sales performance
• Clearly communicate sales plans, objectives, priorities, and expectations to the team
• Ensure the necessary operational conditions and resources are in place to support the achievement of sales plans and targets
• Provide the sales team with accurate and timely operational and commercial information
• Ensure that all team members understand and comply with the company's commercial policies, internal rules and procedures, marketing activities, objectives, and individual responsibilities
• Regularly accompany Sales Representatives during field visits, providing hands-on guidance, coaching, and support to improve sales effectiveness and execution quality
• Monitor individual and team performance against agreed plans and targets and prepare regular reports for the direct manager
• Ensure compliance with the company's sales and reporting procedures across the regional sales team
• Maintain and strengthen the company's professional and corporate image through personal conduct and effective management of the team
• Ensure company assets assigned to the regional team are properly maintained and managed
• Coach and develop Sales Representatives in effective sales techniques, merchandising standards, and commercial execution
• Participate in the recruitment, onboarding, and initial training of Sales Representatives within the team
• Regularly visit key traditional-trade customers within the region and negotiate commercial terms, visit frequency, promotional activities, and other relevant conditions
• Prepare and administer customer contracts in accordance with internal company policies and procedures
• Define customer-specific targets and monitor their achievement
• Monitor and ensure compliance with agreed commercial terms and conditions
• Oversee the collection of outstanding customer receivables and ensure timely payments in accordance with the company's credit policy
• Monitor and report expenses related to regional sales activities
• Regularly review, monitor, and consolidate reports submitted by Sales Representatives
• Participate in the development of sales plans and propose effective sales incentives and motivational initiatives for the regional sales team
• Propose promotional activities and monitor their implementation and effectiveness
• Monitor market developments, competitor activities, and changing market conditions
• Promptly communicate relevant market developments to the direct manager and propose appropriate actions to increase sales and strengthen distribution

Requirements

• University degree
• Previous sales experience within the FMCG sector
• Minimum 2 years of experience in a similar managerial position
• Excellent computer literacy and proficiency in Microsoft Office
• Excellent managerial and leadership skills
• Strong communication, organizational, and team-management capabilities
• Ability to coach, motivate, and develop a field sales team
• Results-oriented approach with a strong focus on achieving sales targets
• Valid Category B driving licence
• Willingness and ability to travel extensively throughout the country

What our client offers

• A competitive compensation and benefits package
• Opportunities for professional growth and career development
• A dynamic, collaborative, and international working environment
• The opportunity to lead and develop a regional sales team within an established distribution business
• A challenging role with direct responsibility for regional sales performance, customer development, and market growth
• The opportunity to contribute to the continued expansion and success of a growing organization

Our client is an Equal Opportunity Employer and is committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, age, national origin, disability, sexual orientation, gender identity, or any other characteristic protected by applicable law.

If this opportunity aligns with your experience and career aspirations, please apply directly through this job posting.

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