Account Executive

Success in this role requires a mix of entrepreneurial initiative, strong communication skills, and a collaborative mindset. As the primary driver of new business in your territory, you’ll follow a structured sales process while maintaining a keen focus on detail, relationship-building, and market awareness.

The ideal candidate will have a deep understanding of the sales cycle and a proven ability to connect business needs with tailored solutions. You’ll be expected to actively manage your sales pipeline, track engagement metrics, and meet or exceed annual sales targets. In addition, you’ll serve as a subject matter expert in the campground industry, staying attuned to regional trends, customer pain points, and emerging opportunities.

This role reports directly to the Director of Campground Operations and plays a critical part in representing the Good Sam Enterprises and expanding our presence within the assigned territory.

What You'll Do:

• Own the Sales Process: Manage and convert qualified leads provided by Sales Development Representatives (SDRs) into paying customers.

• Present Solutions: Confidently represent Good Sam’s products and services, leveraging deep product knowledge and industry insights to address prospect needs and pain points.

• Consultative Selling: Conduct thorough discovery to identify prospect needs and recommend the most relevant products or services.

• Territory Strategy: Develop and execute a regional campground sales strategy, targeting a minimum 30% annual close rate on marketing and advertising packages.

• Pipeline Management: Maintain an active, organized pipeline in HubSpot, ensuring all prospect activity, notes, and next steps are consistently logged and updated.

• Sales Strategy Feedback: Provide ongoing input on sales messaging, objections, and performance to help refine and evolve overall sales strategy.

• Cross-Functional Collaboration: Partner closely with SDRs to share feedback on lead quality and improve prospecting efforts.

• Performance Reporting: Deliver weekly pipeline updates highlighting key wins, challenges, learnings, and performance metrics.

• Quarterly Planning: Create and present a detailed 30/60/90-day plan each quarter outlining strategies, goals, conversion expectations, and support needs.

• Market Awareness: Stay informed on industry trends, competitive landscape, and product enhancements to maintain a strategic selling advantage.

• Post-sale handoff to Account Managers

What You'll Need to Have for the Role:

• 2–4 years of sales experience required, with a strong preference for B2B sales experience.

• Demonstrated success in meeting or exceeding sales quotas in a performance-driven environment.

• Excellent verbal and written communication, presentation, and negotiation skills.

• Strong critical thinking and problem-solving abilities, with a proactive approach to overcoming challenges.

• Willingness to work extended hours when necessary to meet goals or deadlines.

• Highly organized and effective at time management, with the ability to prioritize competing tasks.

• Proficient in using CRM platforms (e.g., HubSpot) and sales enablement tools.

• A consultative, customer-centric approach to selling that builds long-term relationships.

• Self-starter with the ability to work independently while also thriving in a collaborative team environment.

• Comfortable operating in a fast-paced, high-growth setting with shifting priorities.

• Skilled in Microsoft Office Suite, including Excel, Word, and PowerPoint.

• Demonstrated ability to adapt quickly to new technologies and tools.

• Up to 25% travel is required to attend trade shows and to develop and maintain partnerships with campgrounds.

• A genuine interest in the outdoors and the campground or camping industry is strongly preferred.