- Location
- Berlin
- Workplace
- Onsite
- Type
- Full-time
- Department
- Events & Regional Marketing
- Seniority
- Entry
- Source
- Greenhouse
Description
About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
Our Berlin office has an exciting opening starting in November for a passionate and experienced Sr. Marketing Associate to cover a 1-year maternity leave. This is a fantastic opportunity to collaborate with an innovative, fast-growing team in the mobile ad-tech space. As a key member of the marketing team, you will drive brand awareness across core EMEA channels and play a crucial role in marketing operations, with a focus on event and swag management.
What you’ll be doing
Event Planning & Execution
- Lead end-to-end planning and delivery of industry conferences, client summits, and proprietary brand events.
- Manage all logistical aspects, including venue sourcing, vendor negotiations, catering, AV, signage, payment, and on-site coordination.
- Develop detailed project plans, timelines, and budgets, ensuring all events are delivered on time and within scope.
- Oversee the creation of event collateral, including invitations, programmes, presentations, and branded materials.
- Coordinated the sourcing, distribution, and on-site delivery of branded event merchandise.
Stakeholder & Partner Management
- Serve as the primary point of contact for external vendors, venues, and agency partners throughout the event lifecycle.
- Collaborate cross-functionally with Sales and internal Marketing teams to align event objectives with broader commercial goals.
- Manage relationships with industry bodies and sponsorship contacts to maximise event reach and visibility.
Marketing & Audience Development
- Develop and execute pre- and post-event marketing campaigns across email, social media, and digital channels to drive registration and engagement.
- Build and manage targeted audience lists in collaboration with the Sales teams.
- Create compelling event messaging and content that resonates with adtech professionals, agency partners, and brand advertisers.
Reporting & Performance Analysis
- Define success metrics for each event and produce post-event reports covering attendance, engagement, pipeline influence, and ROI.
- Maintain accurate event records, budgets, and reconciliations, providing regular updates to senior stakeholders.
- Apply learnings from each event to continuously improve future event strategies and execution.
Your background and who you are:
- 3–5+ years of marketing events experience
- BA degree in Marketing, Communications, or equivalent
- Based in Berlin
- Willingness and flexibility to travel internationally for business
- High efficiency, strong productivity, and proven time-management skills
- High-level written and oral English communication skills
- Ability to thrive in a diverse, multicultural workplace
- Exceptional attention to detail and organizational skills
- Proven ability to multitask and meet tight deadlines
- Strong work ethic, positive attitude, and outgoing personality
Bonus Points
- Russian-speaking preferred
- Proven experience in organizing and managing events in mobile advertising and or performance marketing
- Passion for events, logistics, people experience, branding, and problem-solving
- Tech-savvy professional proficient in Google Workspace, Asana, Zoom, SplashThat, and email marketing platforms such as HubSpot.
- Basic understanding of ad tech and programmatic advertising ecosystem
