Sr. Marketing Analyst (Brand)

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

 

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

 

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

 

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

We are looking for a proactive and data-oriented Marketing Analyst to support the strategic planning and execution of product communication campaigns across the 99 portfolio. This role will involve close collaboration with internal teams and external partners, ensuring alignment throughout the campaign lifecycle — from creative development to performance analysis. The ideal candidate will contribute to the daily operations of the marketing team, helping to drive results through effective coordination, analytical insights, and strong communication skills.

 

Role Responsibilities

• Support in the strategic development and execution of communication campaigns for products within the 99 portfolio.
• Coordination with internal stakeholders and external partners involved in the operational and campaign execution processes.
• Preparation of creative briefs, oversight, and approval of creative deliverables and assets for deployment across media channels, social media, CRM, and internal communications.
• Monitoring campaign performance, analyzing OKRs, and driving optimizations, including the development of reports and data compilation.
• Assistance with day-to-day activities within the marketing team (budget control, financial processes, presentations, and reporting).

 

Role Qualifications

Qualifications:

• Bachelor’s degree in Marketing, Advertising, or Communications.
• 3+ years of experience in the field.
• Proficiency in Microsoft Office Suite.
• Brand strategy experience.
• Data-driven.

 

Nice to have:

• Experience in the technology, or mobility app markets.
• Previous experience in advertising agencies.
• Previous experience with AI usage.
• Dynamic profile with strong multitasking abilities.
• Effective communication skills and ability to collaborate across teams.
• Awareness of market trends and industry developments.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

 

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

 

This is our ongoing journey, with much more still to come.

  We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).  I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms