Business Development Manager - NCR, Luzon

As the Business Development Manager for NCR and Luzon, you will be responsible for accelerating sustainable business growth by developing winning customer strategies, driving commercial excellence, and delivering outstanding retail execution across your assigned territories.

You will own the business with key retail partners by translating consumer, shopper, and market insights into growth opportunities, strengthening customer relationships, and influencing in-store execution that drives sell-out performance. You will work cross-functionally to optimize sales, profitability, and market share while ensuring the company is consistently represented with excellence across all physical touchpoints.

KEY RESPONSIBILITIES

You will:

Commercial Strategy & Business Development

• Develop and execute regional commercial strategies that grow sales, market share, and profitability.
• Identify and capitalize on new business opportunities including door expansion, format development, assortment optimization, and strategic partnerships.
• Stay abreast of market trends, consumer behavior, category developments, and competitive activities to identify opportunities and anticipate risks.
• Build strong shopper and category insights to recommend strategies that improve business performance and strengthen the company’s competitive position.
• Activate key business drivers by understanding which in-store levers will have the greatest commercial impact in terms of distribution, visibility, assortment, pricing, promotion, merchandising and beauty advisor excellence
• Drive turnover and profit optimization by proactively monitoring business performance against targets and implementing recovery actions where necessary.

Commercial Performance & Sales Management 

• Own sales performance by consistently tracking sell-out against KPIs, targets, and latest estimates.
• Lead regular business reviews to evaluate performance, identify opportunities and risks, and recommend actionable recovery plans.
• Analyze sales trends, customer behavior, market developments, and competitor performance to generate commercial insights that drive decision-making.
• Focus on improving sell-out through effective commercial programs, retail execution, and customer activation.
• Ensure incentive programs and commercial initiatives remain aligned with business objectives and desired behaviors.

Key Account Management & Customer Development

• Build long-term strategic partnerships with Watsons, key accounts, leasing partners, and other retail customers.
• Develop a deep understanding of each customer's business, growth priorities, and shopper profile.
• Build compelling customer selling propositions supported by consumer, category, and commercial insights.
• Develop and execute Joint Business Plans (JBPs) with key customers to unlock mutual growth opportunities.
• Lead commercial negotiations by establishing clear priorities, identifying win-win solutions, and maximizing both revenue and profitability.
• Influence assortment, merchandising, promotional support, and retail visibility to strengthen company’s presence across all customers.

Retail Execution & Operations Excellence

• Drive flawless execution across all stores by ensuring excellence in availability, visibility, activation, and beauty advisor execution.
• Monitor in-store execution standards including merchandising, planogram compliance, promotional readiness, tester availability, pricing, and customer experience.
• Ensure the right staffing model, BA deployment, productivity, and coverage plans are implemented across all stores.
• Collaborate closely with Supply Chain to maintain healthy inventory levels, maximize on-shelf availability, and minimize stock-outs. Leadership & Cross-Functional Collaboration
• Work closely with Operations, Demand Planning, Finance, and Logistics to ensure accurate forecasting, inventory health, and service levels.
• Conduct regular field visits to coach teams, validate execution, identify opportunities, and ensure commercial standards are consistently met.

Leadership & Cross-Functional Collaboration

• Develop, coach, and inspire BA Supervisors, Beauty Advisors, and Team Leads to deliver exceptional retail execution and customer experience.
• Strengthen team capability across commercial fundamentals, customer management, negotiation, product knowledge, and selling excellence.
• Foster a high-performance culture grounded in accountability, collaboration, and continuous improvement.
• Partner closely with Marketing, Supply Chain, Finance, Retail Operations, and other cross functional teams to successfully execute commercial initiatives and deliver business objectives.

QUALIFICATIONS

• Bachelor's Degree in Business, Marketing, Retail Management, or a related field.
• Minimum of 5 years' experience in Key Account Management, Business Development, or Commercial Management, preferably in beauty, cosmetics, FMCG, or personal care.
• Proven experience managing Watsons and modern trade accounts, Experience dealing with Leasing Departments is a plus 
• Strong commercial acumen with a deep understanding of customer management, category management, and retail operations.
• Demonstrated ability to analyze market trends, shopper behavior, and commercial data to develop actionable growth strategies.
• Strong negotiation, influencing, and relationship-building skills with experience leading Joint Business Planning.
• Excellent analytical, planning, and problem-solving skills.
• Strong leadership capability with experience coaching high-performing retail teams.
• Results-oriented with a strong bias for execution and continuous improvement.
• Based in Manila and willing to travel regularly across Luzon.

Work Schedule: Monday to Friday

Shift Schedule: Day shift (3 days field work, 1 day work-from-home, 1 day office-based)

Location: Makati City