Commercial Director

Hunter Amenities is one of the world’s largest manufacturers of Guest Amenities with over 40 years of experience in the global market. We are a highly entrepreneurial, professional, and driven organization that believes in teamwork, professional ethics, and outstanding service. Hunter is proud to be a Platinum level member of the “Best Managed Companies” program in Canada.

The Opportunity:

The Commercial Director, APAC is responsible for shaping and executing the region’s commercial strategy to drive sustainable growth, expand market share, and enhance customer satisfaction across all markets. This senior leadership role oversees sales and customer service functions across the region and plays a critical role in accelerating growth in key markets.  The role reports into the APAC Managing Director and collaborates with the North American head office on global corporate accounts, ensuring alignment and operational excellence across regions.

Key Duties & Responsibilities:

Regional Growth & Commercial Strategy

• Develop and execute a comprehensive commercial strategy for APAC aligned with regional and global objectives.
• Drive aggressive growth in the China market by strengthening local market penetration, broadening customer relationships, and adapting offerings to local needs.
• Identify and secure new customer accounts, both large hotel chains and independent operators across the region.
• Analyze market trends and competitive intelligence to inform strategic decisions and capital allocation.

Leadership & Team Management

• Lead and develop high-performing teams across Sales and Customer Service.
• Oversee and coach sales leaders across APAC sub‑regions (Singapore, Australia, Japan, China, etc.).
• Align team structure, capabilities, and resources to meet regional growth targets.
• Foster a culture of accountability, collaboration, and continuous improvement.

Revenue, Margin & Compliance Management

• Drive year‑over‑year revenue growth and optimize margin performance through disciplined commercial practices.
• Strengthen compliance with contracts, pricing guidelines, and commercial policies across all markets.
• Implement consistent forecasting, pipeline management, and performance tracking processes.

Customer & Partner Engagement

• Build strong relationships with key hotel groups, strategic partners, and prospective customers to drive long‑term growth.
• Ensure exceptional customer service standards are maintained across the region.

Global Collaboration

• Partner closely with the North American head office to align on strategy for global corporate accounts.
• Leverage global programs, tools, and best practices to support APAC commercial success.
• Serve as the commercial voice of the region in global discussions.

Qualifications & Experience:

• 10+ years of senior commercial leadership experience, ideally in hospitality, travel, or related sectors.
• Proven track record of growing revenue and market share across diverse Asia‑Pacific markets.
• Strong experience driving growth in China strongly preferred.
• Demonstrated success managing multi‑country teams and leading sales and customer service functions.
• Skilled in strategic planning, financial management, pricing, and customer relationship management.
• Proven experience with CRM tools is required, with a preference for experience within HubSpot.
• Excellent communication, negotiation, and stakeholder‑management abilities.
• Ability to thrive in a fast‑paced, global organization

We offer:

• A competitive compensation package.
• An excellent company-paid benefit package 
• The opportunity to be part of a fast-growing, dynamic, and successful global team. We believe in our people and our people believe in Hunter.

A Little Bit More About Us:

Hunter Amenities’ global headquarters is in Burlington, Ontario where we manufacture one of the richest portfolios of licensed amenity brands for our 5- and 6-star global hotels, boutique hotels, spas, cruise lines and retail clients. Hunter has built a broad retail portfolio, creating both private labels and branded beauty products of the highest quality. Learn more about our company and culture at www.hunteramenities.com.

Based on our profile and needs we will only contact those candidates selected for interviews. Thanks for applying!

Hunter Amenities International Ltd. is an equal opportunity employer. Hunter does not discriminate on the basis of race/religion/sex/national origin/veteran/disability/sexual orientation/gender identity, or any other characteristic protected by current law.

Hunter Amenities is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources at 1-800-668-1483.