Digital Marketing Specialist

LOCATION
Golden Valley, Minnesota (hybrid work option available, must be based locally)

PAY, BENEFITS, AND PERKS

Hiring Pay Range:​ $60,000 - $75,000

• Competitive benefit package, including HSA employer contribution, and starting 1^st of the month after hire 
• 401(k) Plan with employer match 
• Ten paid holidays, no waiting period to receive holiday pay
• Generous Paid Time Off (PTO) and rollover options
• Volunteer Time Off (VTO), along with additional company sponsored volunteer opportunities
• Company paid benefits including Life Insurance, Short Term and Long Term Disability 
• Employee Assistance Program (EAP)
• Educational Assistance options
• Rent discount 
• Life Time Fitness Membership discount 

The hiring pay range and list of benefits that are posted are an estimate and not designed to cover a complete listing of all aspects of the position. Reach out to Human Resources with any questions ([email protected]).

SUMMARY

The Digital Marketing Specialist for Bigos Management is a detail-oriented and analytical professional responsible for the digital infrastructure behind our online presence across all communities. This individual owns website CMS management and content, business listings and ILS feeds, online reputation management through SOCi, attribution and UTM tracking for the full portfolio, and supports paid search and paid social campaigns in partnership with the Marketing Manager. The Digital Marketing Specialist also works closely with the Performance Marketing Specialist, who leads strategy for watch list and focus call properties, and with Revenue Management to ensure our digital channels are accurate, well tracked, and aligned with leasing strategy. Supports our employee-first culture and exemplifies our core values of relationships, development, quality, and responsibility.

To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

ESSENTIAL JOB DUTIES

Digital Advertising

• Supports paid search and paid social campaigns across all communities, including implementation and monitoring, in partnership with the Marketing Manager.
• Manages integration between the company’s Content Management System and paid advertising websites.
• Owns attribution tracking across all communities for phone, email, and business listings, including UTM tracking and implementation, working closely with the Performance Marketing Specialist, who uses this data to inform watch list and focus call properties.
• Works with the Marketing Manager on the monthly targeted advertising budgets, tracking spend with Operations to ensure budgets are on track and efficient.

Content Creation and Promotion

• Collaborates with the Sr. Brand & Content Specialist to craft engaging blog articles that resonate with our target audience and promote our community lifestyle.
• Optimizes and evaluates blog SEO performance, using insights to refine topics, keywords, and updates to existing content.
• Collaborates with the Social Media & Marketing Coordinator on all social-related content, amplifying content reach across social media platforms.
• Participates in content brainstorming sessions and works with the Sr. Brand & Content Specialist, who maintains the editorial calendar, to ensure consistent engagement.

Website Management

• Owns CMS management across all property websites, including content updates, photography, leasing specials, widgets, interactive maps, new features, and other site-level changes.
• Manages SEO tags, metadata, and on-page optimization, working closely with our SEO partners to implement recommendations and improve organic search visibility.
• Uses SOCi to glean insights on SEO performance and search quality scores across all communities, flagging trends and opportunities to the Marketing Manager and Performance Marketing Specialist.
• Executes nudge marketing updates for all communities following pricing calls to keep website content aligned with current availability and pricing strategy.
• Conducts regular website audits across all communities to ensure accuracy, completeness, and compliance with brand standards.
• Manages digital assets used across websites, listings, and digital channels for all communities, coordinating with the Social Media & Marketing Coordinator, who maintains the photo and video library.
• Partners with the Performance Marketing Specialist on website and conversion optimization for watch list and focus call properties, implementing approved changes while continuing to maintain all other community websites.

Business Listings Management

• Updates and monitors business listings, Google Business Profiles (GBP), and ILS feeds for all communities, keeping details such as hours, photos, and amenities current.
• Conducts regular audits of listings, GBP, and ILS feeds to verify names, addresses, and phone numbers, correcting discrepancies and tracking them through resolution.
• Ensures consistency between business listings, property websites, and call tracking to support accurate attribution and search visibility.

Online Reputation Management

• Owns portfolio-wide online reputation management through SOCi, monitoring reviews across all platforms for all properties.
• Oversees the review response process in SOCi, working with site teams to ensure responses are timely, on brand, and Fair Housing compliant.
• Reviews and approves site team responses as needed, providing guidance and corrections to ensure consistency and compliance.

Portfolio Monitoring & Pricing Support

• Attends regular Pricing and Revenue Management calls as the digital marketing representative, providing website and digital channel context to support leasing strategy.
• Monitors vacancy trends across the portfolio and proactively flags properties with notable availability increases or traffic slowdowns to the Performance Marketing Specialist.
• Works closely with the Performance Marketing Specialist to ensure digital channel data informs action plans and lead generation strategies for watch list and focus call properties.

Ticket Management & Quality Assurance

• Manages, assigns, and responds to Zendesk tickets, ensuring requests are routed appropriately and resolved in a timely manner.
• Performs QA on campaigns prior to launch, verifying links, tracking, UTMs, and creative for accuracy.

Analytics & Reporting

• Monitors and reports on website traffic, reputation efforts, search standings, attribution data, and other marketing data as needed
• Utilize analytics tools to drive insights and make data-driven decisions

QUALIFICATIONS

Education and Experience:        

• Bachelor’s degree in Business Administration, Marketing, Communications, or related field preferred
• 2+ years of experience in digital marketing or related field. Multi-family housing or hospitality industry experience preferred
• Highly creative with experience identifying target audiences and creating digital campaigns that aim to motivate, inform, and educate
• Prior experience managing and leading SEO/SEM, and social media
• Yardi SiteManager experience highly preferred
• Canva experience preferred

Skills and Abilities:

• Fluent in English and skilled in oral and written communication
• Ability to use tact, diplomacy, and a clear, courteous manner when dealing with co-workers and the public
• Exceptional attention to detail, with the ability to audit large volumes of data and listings accurately and catch discrepancies others may miss.
• Ability to maintain website accessibility and legal compliance by applying ADA and WCAG standards and Fair Housing guidelines to web content, images, and digital advertising.
• Decision-making, problem-solving, and time management skills
• Ability to handle multiple projects or tasks simultaneously with self-direction
• Well versed in marketing best practices and trends within the multi-family housing industry
• Knowledge of marketing software, content management systems, attribution and UTM tracking, SEO tools, and marketing analytics tools

Physical Demands:

Must possess mobility to work in a standard office setting and to use standard office equipment, including a computer; stamina to maintain attention to detail despite interruptions; strength to lift and carry items weighing up to 20 pounds; vision to read printed material and a computer screen; and hearing and speech to communicate in-person and over the telephone.  Must be able to quickly and easily navigate the property/building as required to meet the job functions, including climbing stairs and walking the hallways and common areas.

Personal Protective Equipment: None

Work Environment: Office working conditions, hybrid work model