Digital Marketing Account Manager

As part of the Client Services Department, the Digital Marketing Specialist (Account Manager) plays a key role in the expansion and growth of the new division. They work alongside Sales to pitch digital marketing and performance content services to existing and prospective clients. They manage a client services team of digital marketing specialists, building strong and mutually trusting client relationships by providing strategic guidance and delivering tangible results.

The Digital Marketing Specialist (Account Manager) is strategic, data-driven, commercially-minded and client-focused. They have a deep understanding and hands-on experience in all areas of digital marketing and are pivotal in ensuring client satisfaction, retention and digital account growth. They find it easy to explain digital marketing concepts and strategy to clients and colleagues. They possess excellent cross-cultural communication and organization skills to successfully manage client stakeholders and internal teams. They are expected to employ and

grow their digital account management and consulting skills while mentoring and developing junior team members.

This position reports to a Regional Director of Digital Marketing Services and assists with strategic selling of digital marketing and content performance services while being responsible for digital account retention and growth. 

DESCRIPTION

• Work alongside Sales and the wider client services team to sell Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media and performance content to both existing and prospective clients by contributing to RFPs, client pitches, strategic proposals, and Quarterly Business Reviews Manage a client services team of digital marketing specialists

• Perform  research and strategy (audits, competitor analyses, keyword research, content opportunity analyses) and present findings and recommendations confidently to senior team members and clients

• Oversee successful execution of multiregional strategies by our global digital production teams, liaising with client HQ, local stakeholders and agency partners if needed.

• Perform quality assurance of deliverables to ensure adherence to strategy and brief and guarantee optimal content/campaign performance

• Responsible for performance monitoring and reporting of all assigned accounts – setting up performance monitoring dashboards and delivering monthly performance reports with insights and recommendations

• Keep up to date on digital marketing trends, technologies and market leaders, and share this knowledge with colleagues and clients

• Complete all other tasks that are deemed appropriate for this role and assigned by the manager/supervisor

REQUIRED SKILLS

• Superior written and spoken communication skills in English

• Independent, self-motivated, results-oriented and dynamic with careful attention to detail

• Exceptional problem solving and critical thinking skills

• Ability to work effectively under pressure to meet tight deadlines and challenging goals

• Ability to calculate discounts, interest, commissions, proportional percentages. Ability to apply these concepts to develop practical solutions

• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

• Demonstrate an ability to: multitask in a fast-paced environment, work well with people from a variety of different backgrounds and cultures, build relationships with clients and co-workers, work independently and as part of a team and take active measures to solve problems and commit to a high level of service

• Willingness to travel to offsite client or sales meetings as needed and approved

• Confident coordinating internal teams, comfortable giving feedback and having difficult conversations with colleagues

• Confident making strategic recommendations, and comfortable in client calls, meetings and presentations

REQUIRED EXPERIENCE AND QUALIFICATIONS

• Minimum Bachelor’s degree or its equivalent in marketing, communications, journalism or other related

• 2-5 years of experience in digital marketing (SEO/SEM and/or social media)

• Strong IT literacy, including proficiency in Excel and PowerPoint and experience with industry tools such as SEMRush, Moz, Ahrefs, Screaming Frog, Google Search Console and Web Analytics platforms (Google Analytics and/or Omniture)

• Experience planning, launching and managing multiregional Pay Per Click (PPC) campaigns

• Experience managing and servicing international accounts in an agency

• Experience auditing websites, marketplace stores or social media profiles to determine the best strategic approach to improve performance, including technical recommendations and development of multiregional keyword and content strategies

DESIRED SKILLS AND EXPERIENCE

• Knowledge of a second language

• Experience in ecommerce / blog copywriting and conversion optimization

• Experience using MS Project