- Location
- Gurgaon, India
- Department
- Marketing
- Source
- Keka
Description
Key Responsibilities
- Develop and execute SEO and ASO strategies to improve organic traffic, rankings, app visibility, and user acquisition.
- Conduct comprehensive keyword research and competitor analysis to identify growth opportunities.
- Manage Technical SEO activities including crawling, indexing, site architecture, internal linking, and technical audits.
- Optimize website content, metadata, landing pages, and app listings for improved search visibility and conversions.
- Drive App Store Optimization (ASO) across Google Play and other relevant app platforms.
- Monitor and optimize app listings, including titles, descriptions, keywords, creatives, and conversion rates.
- Identify and implement CRO opportunities to improve organic traffic-to-conversion performance.
- Work on Local SEO initiatives to improve visibility across relevant locations and search queries.
- Analyze organic performance, identify trends, and provide actionable insights based on data.
- Conduct regular SEO/ASO audits and track key performance metrics.
- Collaborate with Content, Product, Design, and Marketing teams to implement SEO/ASO recommendations.
- Stay updated with Google algorithm updates, SEO best practices, and ASO trends.
Required Skills
- Strong understanding of SEO and ASO fundamentals and best practices.
- Hands-on experience with Keyword Research, Technical SEO, Content Optimization, CRO, Local SEO, and Listing Optimization.
- Strong analytical and problem-solving skills with the ability to derive insights from data.
- Good understanding of search engine ranking factors and app store ranking/conversion factors.
- Strong communication and cross-functional collaboration skills.
Tools & Platforms
- AppTweak
- Sensor Tower
- Google Play Console
- Google Search Console
- Google Analytics 4 (GA4)
- SEMrush
- Ahrefs
- Screaming Frog
Preferred Qualifications
- 3–5 years of hands-on experience in SEO/ASO.
- Experience managing both website SEO and mobile app ASO.
- Experience in a B2C, e-commerce, marketplace, or app-driven business will be an advantage.
- Demonstrated ability to use data and experimentation to improve organic acquisition and conversions.
Skills
Google AnalyticsSEO