About the role:

As the Influencer Marketing & Partnerships Lead, you’ll have the rare opportunity to significantly scale our already successful flagship influencer channel for Yoshi en Tea, while strategically laying the groundwork for our expansion into a new vertical. Your role will be pivotal in defining how Yoshi en connects with its audience, leveraging influencers and partners to amplify our presence and establish a strong brand reputation in the tea industry and beyond.

You will strategically lead our influencer and partnership initiatives, reporting directly to the C-Suite, while also managing and mentoring a dedicated Junior Influencer Marketing Specialist. This is a hands-on leadership role that demands strategic vision, creativity, and the ability to manage complexity. If you’re a tea enthusiast with a passion for authentic branding, love networking with influencers, and have the drive to bring fresh ideas to life in a multi-brand context, we want to hear from you.

So, what can you expect to work on?

Core Focus: Scaling Yoshi en - Leading Teas of the World

• Scale and Strategize: Take full ownership of the influencer marketing strategy for Yoshi en, setting the foundation for long-term substantial and profitable growth and impact across the DACH region.

• Leverage Relationships & Strategic Synergy: Identify and collaborate with top-tier influencers and thought leaders in the health, food, and lifestyle sectors. This includes close coordination with the Sunday Natural Influencer Marketing and Sales Teams to leverage their network of therapists and doctors for strategic outreach regarding our functional teas.

• Master the Details: Oversee every aspect of influencer partnerships, from outreach and onboarding to campaign execution and performance analysis, ensuring seamless processes and scalable tools.

• Lead and Mentor: Act as the leader and direct mentor for the Junior Influencer Marketing Specialist, guiding them in daily operations and campaign execution for the tea brand.

• Event Management: Plan, organize, and execute physical and digital influencer events to deepen relationships and generate high-quality brand visibility.

Strategic Expansion: New Skincare Venture

• Build the Foundation: Initiate and define the strategic plan for the Influencer Marketing channel of our new premium skincare brand, preparing the channel for its launch phase in 2026.

• Vision & Alignment: Develop creative strategies for this new vertical that resonate with the target audience and align with the brand’s values of quality and authenticity.

• Stay Ahead of Trends: Keep a pulse on the latest industry trends, technologies, and influencer developments, applying insights to both the scaling tea channel and the planning of the new skincare channel.

Performance and Negotiation

• Be a numbers-driven negotiator: Track campaign performance, analyze data, and ensure we’re maximizing ROI while staying within budget across all influencer activities.

• Bring creative ideas to life: Brainstorm innovative approaches to influencer marketing that captivate audiences and elevate our brand identity across our portfolio.

What you offer us

• Seasoned influencer marketer & Leader: You bring deep knowledge of the DACH influencer ecosystem, with proven success building relationships, executing impactful campaigns, and managing a direct report.

• Results-driven and hands-on: You thrive in startup environments where you’re both the strategist and the executor, ready to roll up your sleeves to make things happen.

• Master negotiator: You’re skilled at forging strong partnerships with influencers and ensuring mutually beneficial outcomes, all while keeping an eye on the budget.

• Analytical and data-savvy: You use metrics to measure success, optimize campaigns, and make data-backed decisions that enhance brand impact.

• Creative and organized: You’re a big-picture thinker with an eye for detail, capable of juggling multiple projects (core brand scale + strategic launch) while keeping everything running smoothly.

• Passionate networker: You’re naturally outgoing, love building connections, and enjoy attending events to expand your reach and influence.

• Tea lover: Your passion for tea and tea culture aligns perfectly with our mission to create a world-class tea experience.

• Languages & location: Native or C1-Level in German and fluent in English, you’re ready to work a minimum of four days a week from our Berlin office.

What does Yoshi en offer

• Attractive employee discount on all Yoshi en & Edeneve products.
• 28 days of paid vacation plus up to 5 additional days off between Christmas and New Year.
• Urban Sports Club membership and a subsidy for your BVG ticket.
• Access to a wide range of employee discounts across shopping, travel and technology.
• A high level of ownership, short decision-making paths and plenty of room to contribute your ideas from day one.
• Work from our beautiful office at Grasblau, a modern and sustainable workspace in Berlin with plenty of natural light, quiet rooms, inspiring meeting spaces and an environment designed for focus and collaboration.
• Enjoy unlimited premium organic teas and regular tea tastings as part of everyday office life.
• We love bringing people together! From tea ceremonies and office gatherings to summer and Christmas parties, product launches and exclusive influencer events, there are plenty of opportunities to celebrate and connect as a team.