IndieWire: Social Media Producer

IndieWire is seeking a highly creative, fast-moving Social Media Producer to help define and grow how one of the entertainment industry’s most influential film and television brands shows up across social platforms.

This is a hands-on social and video role that blends creativity, editorial judgment and strategy. From breaking film and television news and awards season to Sundance, Cannes, TIFF, premieres, filmmaker interviews and IndieWire original video, this producer will translate IndieWire’s distinctive editorial voice into compelling, social-first storytelling.

The ideal candidate is deeply knowledgeable about film, television and entertainment culture and understands what makes IndieWire different. This person should be equally comfortable filming an interview on an iPhone, pulling a standout moment from a longer conversation, creating an Instagram carousel, cutting a TikTok from a film festival and writing a sharp caption around breaking industry news.

You will work closely with IndieWire’s editorial, video, Studio and social teams across Instagram, TikTok, YouTube, YouTube Shorts, Facebook, Threads, X and emerging platforms.

As PMC values in-person collaboration and team cohesion, employees work onsite four days a week and remotely one day a week. This position is based in Los Angeles.

 

What You’ll Do

• Create, shoot, edit and publish social-first content including Reels, TikToks, YouTube Shorts, carousels, graphics and videos, translating IndieWire articles, interviews, reviews, rankings, breaking news and original video into compelling social storytelling
• Own day-to-day publishing and platform optimization across Instagram, TikTok, YouTube, Facebook, Threads and X, including captions, headlines, thumbnails, metadata and publishing calendars
• Produce real-time social coverage from festivals, awards shows, premieres and industry events, including Sundance, Cannes and TIFF, capturing interviews, behind-the-scenes access and timely moments for rapid turnaround
• Shoot and edit polished social video using iPhones and other production tools, with a strong understanding of framing, lighting and audio, and create fast-turn edits in Adobe Premiere Pro and other social editing platforms
• Partner with IndieWire editors and video teams to identify the strongest social opportunities from breaking news, interviews, reviews, rankings, awards coverage, original franchises and IndieWire’s video archive
• Help grow IndieWire’s YouTube and YouTube Shorts presence, identifying strong cutdowns and optimizing titles, thumbnails, descriptions and programming for discoverability, watch time and audience growth
• Develop original and recurring social formats that showcase filmmakers, actors, craftspeople and the creative process while strengthening IndieWire’s distinct social identity
• Use analytics and audience insights to inform strategy, test new formats and creative approaches, and support sponsored campaigns and branded content when needed

Who You Are

• At least 3+ years of experience creating social media and video content for an entertainment, media, publishing, film or news brand
• Deeply knowledgeable and passionate about film, television, filmmakers, awards season and entertainment culture, with a strong understanding of IndieWire’s audience and editorial point of view
• A social media native with strong knowledge of Instagram, TikTok, YouTube and other major social platforms
• A strong writer and visual storyteller who can create sharp captions, headlines and hooks and recognize the social moment within a larger story, interview or event
• Comfortable shooting high-quality content on an iPhone and editing and publishing quickly in real-time environments
• Strong editorial judgment and comfortable working with filmmakers, actors, publicists and other entertainment industry professionals
• Highly organized and able to manage multiple platforms, shoots, deadlines and deliverables in a fast-moving environment
• Collaborative, resourceful and willing to travel for festivals, awards shows, events and special productions as needed

Preferred Skills and Experience

• Experience working for a film, television, entertainment or culture publication
• Experience covering major film festivals, particularly Sundance, Cannes and TIFF
• Experience producing filmmaker, actor and entertainment industry interview content
• Proficiency in Adobe Premiere Pro; After Effects, CapCut, Photoshop or Canva experience is a plus
• Experience creating high-performing short-form video and Instagram carousels
• Experience growing YouTube, YouTube Shorts and other social audiences
• Familiarity with YouTube Studio, Instagram Insights, social analytics, SEO and audience development
• A portfolio demonstrating strong social video, editorial storytelling, event coverage and creative social content

Typical wage $70k - $80k. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k). PMC is committed to the health and wellness of our employees.

As part of our company-wide rollout of PMC’s paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

 

It’s all About You…

At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.

 

About IndieWire:

For over 30 years, IndieWire has been covering the business and art of entertainment. With the respect of film and TV creators, executives, and passionate fans alike, IndieWire is known for being ahead of the curve with a unique editorial voice that combines in-depth industry reporting and analysis, breaking news, and its best-in-class Oscars, Emmys, and crafts coverage. IndieWire began in July 1996 as an online chat room and evolved to become one of the earliest online entertainment news outlets. As IndieWire grew, its coverage expanded beyond film festivals and the independent film industry to include all aspects of Hollywood and the expanding universes of TV and streaming and has continued to do so since being acquired by Penske Media Corp. in 2016.