Sr Analyst - Merchandising (Category Marketing)

Requisition ID: 72790

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant

pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen

and laundry appliances, the company is driving meaningful innovation to meet the evolving

needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid,

JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported

approximately $16 billion in annual net sales - close to 90% of which were in the Americas -

41,000 employees, and 35 manufacturing and technology research centers. Additional

information about the company can be found at WhirlpoolCorp.com.

## The team you will be a part of

The Merchandising team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience.

## This role in summary

As the Senior Category Analyst for Stoves, you will drive the end-to-end strategy and P&L management for the category, acting as the key link between trade, supply chain, and innovation teams. Your main priorities will be ensuring sustainable profitability, growing market share, and leading successful product launches from conception to go-to-market execution.

## Your responsibilities will include

• Manage the category's P&L, coordinating top-line initiatives with Trade teams and bottom-line efficiencies with Supply Chain and Manufacturing.
• Conduct comprehensive market, competitor, and portfolio analyses leveraging the 4Ps of Marketing to identify growth opportunities and ensure business competitiveness.
• Lead the end-to-end product launch process in partnership with Innovation and Brand teams (Brastemp and Consul), from project conception and channel strategy to go-to-market execution.
• Monitor and track key performance indicators (KPIs), specifically focusing on Market Share growth and category profitability.
• Collaborate cross-functionally with diverse stakeholders to align business strategies and ensure cohesive execution across all sales channels.

## Minimum requirements

• Proven experience in Category Management, Product Marketing, or Trade Marketing, ideally within the consumer goods or home appliance industry.
• Good understanding of financial metrics (P&L) and end-to-end supply chain processes.
• Advanced analytical skills with solid proficiency in Microsoft Excel and Google tools (Sheets, Presentation, etc)
• Advanced English proficiency (written and spoken).

## Preferred skills and experiences

• Bachelor's degree in Business Administration, Marketing, Economics, Engineering, or a related field.
• Post-graduate degree, MBA, or specialization in Marketing, Business, or Project Management.
• Familiarity with market intelligence tools (e.g., GfK, Nielsen) to extract actionable consumer and market insights.
• Strong communication and stakeholder management skills

## What we offer

_Flexible schedule

_"No dress code".

_Gympass;

_Transportation voucher, Shuttle buses or Free parking at the company;

_Food voucher;

_Meal on site;

_Benefits such as payment-deducted or social loans, health plan, dental plan, life insurance, and private pension plan compatible with the market;

_Employee Support Program, with 24-hour assistance from legal, social, financial, social workers, and psychologists;

_Daycare assistance or Nursery at the company;

_Services available on-site: beauty and aesthetics salon, internal bank agency, laundry, cafeteria, restaurant, and lactation room;

_Two weeks of remote work from anywhere;

_After 5 years with the company, eligible employees can take four weeks of paid leave;

_Discount on products through Compra Certa.

_Discount on insurance (pet, auto, home, bike, travel, and more)

_Extended maternity/paternity leave

Learn more at https://www.whirlpoolcareers.com/trabalhe-conosco-no-brasil/

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.