- Location
- Ho Chi Minh City, Vietnam
- Workplace
- Onsite
- Type
- Full-time
- Department
- MEP
- Seniority
- Senior
- Source
- Lever
Description
WHAT YOU WILL DO
- Own and execute UA strategy across the company across a portfolio of 5-7 mobile game/apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
- Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
- Define UA launch strategies for new titles, including pre-registration campaigns
-
Define conceptual creative strategies and testing processes
- Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
- Stay ahead of trends by conducting market research and competitive analysis
*** Duties and responsibilities outlined above are representative, but not all-inclusive.