- Location
- Germany · published · Spain · Italy · Portugal · Poland · Czechia
- Type
- Full-time
- Department
- Sales
- Seniority
- Manager
- Source
- Workable
Description
The Company
Our client is a fast-growing D2C longevity/wellness company. They are on a mission to become the leading player in the evidence-based longevity supplement industry. They aim to provide effective, science-backed healthy aging solutions to anyone who wants to feel invigorated, vibrant, and youthful. They are passionate about the science behind what they do and the people they support. Beyond their innovative supplements from their Swiss R&D, they're expanding their reach into the digital health landscape, developing personalised coaching and lifestyle management solutions.
Our client has been selling our products to thousands of health enthusiasts across the world already. Backed by strong investors, they are working on making the company a global household name in healthy aging. Join our client as they shape the emerging longevity space, fostering healthier, longer lives!
The Role
As Junior Marketing Manager, you will make sure the content of our client is relevant, engaging, and drives results. You will turn platform trends into clear ideas and briefs, plan and run creator activations in German-speaking markets, and use performance data to improve every round. You will work closely with our client's Partnerships Manager, their influencer team, and their Performance Marketing team.
Key Responsibilities
- Content & Ideas
- Content intelligence: Follow what performs on TikTok, Instagram and YouTube Shorts in DACH and beyond, including formats, opening hooks and storytelling angles, and explain why they work.
- Ideas into briefs: Turn these insights into concrete content ideas and clear, creative briefs that give creators direction without losing their own voice.
- Creator feedback: Review creators' content before and after it goes live, give practical feedback and help them improve their next posts.
- Learning loop: Compare what worked and what didn't after each activation, and feed the learnings into the next round of ideas and briefs.
- Campaign Activations
- Activation concepts: Develop activation ideas that create genuine moments around our client's products, such as challenges, routines, launches and seasonal moments, not just product placements.
- End-to-end delivery: Run activations with creators, covering briefing, product seeding, timelines, content approval and go-live, including creators sourced by our client's influencer team and Partnerships Manager.
- Coordinate Activations: Work with our client's Partnerships Manager and influencer team to coordinate activations for our campaigns. Brief creators, coordinate product seeding and track content delivery against agreed timelines.
- Paid amplification: Work with our client's Performance Marketing team to choose which creator content to run as ads on Meta and TikTok, and use their data to sharpen future briefs.
- Results
- Own the results: You are accountable for the results of your activations, including reach, engagement, discount code sales and cost per acquisition, against agreed targets.
- Monthly report: Summarise results, what you changed and what you recommend next.
- Fresh thinking: Bring ideas to the wider marketing team for campaigns and our own channels based on what you see working with creators.