Sr. Product Marketing Manager – Consumer - (HYBRID - ACTON, MA OR SAN DIEGO, CA)

Job Summary

The Sr. Product Marketing Manager – Consumer Marketing is tasked with establishing the global strategic direction for consumer marketing of next-generation Omnipod Automated Insulin Delivery (AID) systems. This role involves deeply understanding the experiences of individuals with type 1 and type 2 diabetes and their caregivers to develop compelling value propositions and marketing strategies. Reporting to the Senior Director of Product Marketing, the manager collaborates cross-functionally with various teams, including Product Management and Market Research, to ensure effective product positioning and consistent messaging. Key responsibilities include leading consumer strategy and insights, developing marketing foundations, supporting go-to-market execution, and making decisions regarding product messaging and positioning.

Position Overview

The Sr. Product Marketing Manager – Consumer Marketing is responsible for developing the global strategic direction for consumer marketing related to next-generation Omnipod Automated Insulin Delivery (AID) systems. This role drives deep understanding of the lived experience of people with type 1 and type 2 diabetes—as well as their caregivers—to shape compelling value propositions, messaging, and global marketing strategies. Reporting to the Senior Director, Product Marketing, this individual works cross-functionally to ensure market-driven product positioning, globally consistent communication, and commercial readiness for upcoming AID innovations.

Key Responsibilities

Consumer Strategy & Insights

• Lead the global strategic direction for consumer marketing for next-generation Omnipod AID systems.
• Uncover insights, pain points, and unmet needs for people living with type 1 and type 2 diabetes and for caregivers (parents, spouses, family members, and loved ones).
• Translate insights into compelling benefits, reasons to believe, and clear value propositions.

Positioning, Messaging & Marketing Foundations

• Develop global baselines for product positioning, messaging, claims, and consumer-facing marketing materials.
• Ensure clarity, consistency, and differentiation across touchpoints and geographies.

Cross-Functional Leadership

• Collaborate closely with Product Management, Market Research/Insights, Regional Downstream Consumer Marketing, Medical Affairs, Regulatory, Legal, and other stakeholders.
• Drive alignment on messaging, feature prioritization, and commercial strategy across global and regional teams.

Go-to-Market & Execution

• Support regional marketing teams on the localization of consumer-focused materials, campaigns, and toolkits, based on the global baselines.
• Support global GTM planning for next-gen AID launches.

  

Decision Rights

• Own decisions related to product messaging, positioning and targeting for consumers.
• Lead creative direction for toolkit and asset development.

Required Skills and Competencies

       •         Demonstrated leadership and ability to influence cross-functional partners. 

• Ability to lead a creative agency in the creation of a single-minded, innovative marketing messaging roadmap customized to different touchpoints to effectively convey the value proposition for each target.
• Excellent verbal and written communication skills including presentations to executive audiences.
• Has strong emotional intelligence and ability to engage and lead others to advance new ways of thinking. 

   

Education and Experience  

• At least 10 years’ experience consumer product marketing strategy and execution, ideally within medical device, pharmaceutical and/or diabetes industry. §          Bachelor’s degree required, MBA preferred.

   

Additional Information  

• Travel is estimated at 20% but will flex depending on business needs. 

 

Insulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod® Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s latest innovation, the Omnipod® 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.

Studies have demonstrated the clinical and lifestyle advantages of insulin pump therapy over multiple daily insulin injections (MDI). However, many people still choose MDI therapy largely due to the complexity, cost, and inconvenience of conventional pump technology. The Omnipod is a discreet and easy-to-use system that eliminates many of the issues associated with conventional pumps. By breaking down the barriers to insulin pump therapy, Insulet hopes to provide both a superior treatment option and life-long health benefits for people with insulin-requiring diabetes.

Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Company’s world headquarters and state-of-the-art automated manufacturing facility are located in Acton, Massachusetts with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world.

Insulet recently concluded its seventh consecutive year of 20% or more revenue growth, and more than doubled its intellectual property portfolio over the last year. Insulet is proud to be recognized as a 2022 Top Workplace USA; awarded Top Workplaces Cultural Excellence Award for remote work; recognized as a Great Place to Work® in four international locations in 2023; and ranked as one of America’s most responsible companies by Newsweek. For more information, visit: insulet.com and omnipod.com.

#LI-Hybrid

Additional Information:

Compensation & Benefits: For U.S.-based positions only, the annual base salary range for this role is $154,400.00 - $231,575.00 This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including: • Medical, dental, and vision insurance • 401(k) with company match • Paid time off (PTO) • And additional employee wellness programs Application Details: This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online. Actual pay depends on skills, experience, and education.