- Location
- CHN - Beijing - Commercial, China · Shanghai, China
- Type
- Full-time
- Department
- Marketing
- Source
- Workday
Description
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Job Description
About the Role
(Role purpose / objective)
The Head of Marketing is responsible for developing and overseeing the marketing strategy for the product portfolio within the relevant therapy area, ensuring that the product direction aligns with market needs as well as the company’s overall mission and business objectives.
How you will contribute:
(Key accountabilities and responsibilities)
- Applies comprehensive knowledge of brand strategy to achieve desired brand perceptions
- Executes brand positioning strategies effectively
- Utilizes innovation or AI to enhance marketing strategies and creative processes
- Implements brand awareness and marketing communication strategies proficiently
- Manages marketing budgets effectively, making adjustments based on performance
- Conducts market analysis to inform product development
- Leads creative ideation and applies creativity in marketing initiatives
- Develops and executes Go-to-Market strategies for new products
- Influences others through advanced techniques and mentors in influencing skills
- Leads and develops a team, fostering a high-performance culture
- Collaborates effectively with cross-functional teams to meet marketing objectives
Skills
minimum education, knowledge or experience required to be successful in role.
- Excellent communication and presentation skills, with the ability to influence diverse stakeholders effectively.
- Strong cross-functional collaboration skills and the ability to build trust across teams.
- Proven leadership capability, with experience in driving alignment, motivating teams, and leading through change.
- Strong stakeholder management skills, with the ability to balance business needs and organizational priorities.
- High level of business acumen and sound judgment in a dynamic and competitive environment.
- Strong analytical thinking and problem-solving skills, with a data-driven mindset.
- Agile, proactive, and resilient, with the ability to adapt quickly and work effectively under pressure.
