- Location
- Bengaluru, India
- Department
- Marketing
- Seniority
- Senior
- Source
- Keka
Description
Job Description: Sr. SEO Executive (5-8 years)
Company: Factori.ai
Department: Marketing
Location: Bangalore, HSR Layout
Work Mode: 5 Days Work From Office
About Factori.ai
Factori.ai is an AI-first location and consumer intelligence company that helps businesses make smarter decisions through privacy-compliant location data, consumer intelligence, and advanced analytics. Its solutions enable organizations to identify market opportunities, understand audiences, and drive business growth through data-driven insights.
Role Overview
We are looking for an experienced and results-driven Senior SEO Executive to lead organic growth initiatives and strengthen factori.ai’s online visibility. The role involves developing and executing comprehensive SEO strategies, improving technical and content SEO, optimizing for emerging AI-powered search experiences, and driving qualified organic traffic that contributes to business growth.
The ideal candidate should have strong analytical skills, hands-on technical SEO expertise, and a proven track record of improving organic visibility, website performance, and lead generation.
Key Responsibilities
- Develop and execute end-to-end SEO strategies to improve organic traffic, keyword rankings, search visibility, and qualified lead generation.
- Conduct comprehensive keyword research, competitor analysis, search intent analysis, and content gap assessments to identify growth opportunities.
- Lead on-page and off-page SEO initiatives, including metadata optimization, internal linking, content optimization, backlink acquisition, and authority building.
- Conduct technical SEO audits to identify and resolve issues related to crawlability, indexability, site architecture, redirects, canonical tags, structured data, and website performance.
- Collaborate with content and product marketing teams to develop SEO-driven content strategies, topic clusters, landing pages, and content calendars.
- Develop strategies to improve visibility across traditional search engines and emerging AI-powered search experiences, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
- Optimize high-intent landing pages and product pages to improve organic conversions and support demand generation.
- Monitor competitors, search algorithm updates, industry developments, and evolving search trends to identify opportunities and mitigate performance risks.
- Track and analyze organic performance using Google Analytics 4, Google Search Console, Ahrefs, SEMrush, and other relevant tools.
- Build performance dashboards and reports connecting keyword rankings and organic traffic with conversions, qualified leads, and marketing pipeline contribution.
- Identify opportunities to use AI tools and automation to improve SEO research, reporting, content workflows, and operational efficiency.
- Collaborate with marketing, product, and engineering teams to ensure SEO priorities align with business goals.
- Establish SEO roadmaps, prioritize initiatives based on impact, and communicate performance insights and recommendations to stakeholders.
Required Qualifications and Skills
- 5–8 years of hands-on experience in SEO, organic growth, or search marketing.
- Strong expertise in technical SEO, on-page SEO, off-page SEO, keyword research, and content optimization.
- Proven experience improving organic traffic, keyword rankings, website visibility, and conversion performance.
- Hands-on experience with Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or equivalent tools.
- Strong understanding of website architecture, HTML basics, indexing, crawling, structured data, and Core Web Vitals.
- Experience developing SEO strategies for competitive keywords and high-intent search queries.
- Ability to analyze complex datasets, identify performance trends, and translate insights into actionable strategies.
- Strong understanding of search intent, content strategy, internal linking, and backlink analysis.
- Excellent communication, project management, and stakeholder collaboration skills.
- Ability to work independently, manage priorities, and demonstrate ownership of SEO performance.
Preferred Qualifications
- Experience working with B2B SaaS, AI, marketing technology, data analytics, or enterprise technology companies.
- Demonstrated experience connecting organic search performance with qualified leads and business outcomes.
- Familiarity with AEO, GEO, and optimization for AI-driven search and discovery platforms.
- Experience with international SEO, schema markup, and large-scale website optimization.
- Familiarity with Looker Studio, Google Tag Manager, and AI-powered SEO tools.
- Experience collaborating with content, demand generation, product marketing, and engineering teams.
Skills
LookerGoogle AnalyticsSEOProject Management