Technical Marketing Manager

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

EL Sales Support Manager - Technical Sales Support

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Your Role and Responsibilities

We are now looking for a Technical Marketing Manager to join our team in the Distribution Solutions division in Vaasa, Finland. The location for this position will be Madrid, Spain. As a Technical Marketing Manager, you will act as the primary technical counterpart for selected customer accounts and market segments. You will lead technical pre-sales activities from specification review and solution definition through customer presentations, training and approval processes.

 

As a Technical Marketing Manager, you will also develop partnerships with selected customers in collaboration with Business Development Managers. Additionally, you will convey customer needs, product gaps and market trends to Product Management, helping to shape future product development. Note that the role will also include global travel, approximately 50 days per year, depending on business needs and how you organize your work.

Work model: #LI-hybrid

 

This role is contributing to the Distribution Solutions division in Vaasa, Finland.

 

Main stakeholders are customers in dedicated accounts, factory Business Development Managers, Product Management, Technical Support and R&D.

You will be mainly accountable for:

• Acting as the primary technical counterpart for assigned accounts and strategic sales opportunities
• Serving as the technical lead in large tenders, frame agreements and product approvals
• Delivering technical presentations on our product portfolio and applications for prospective and existing customers
• Leading and conducting factory acceptance tests (FATs) for assigned customer accounts
• Providing technical training to local sales teams and customers to promote our products and help improve the overall technical competence of the markets

 

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

 

Qualifications for the Role

 

• BSc or MSc level degree in Electrical engineering or similar
• At least 5 years of experience in a similar role
• Experience with protection relays, protection applications, or substation automation
• Experience in commissioning protection relays or substation automation systems is considered an advantage
• Experience with PCM600, Omicron, or similar tools is considered an advantage
• Strong problem-solving and communication skills
• Ability to work independently and collaborate across teams
• Fluent written and spoken English and Spanish

What’s in it for you?

 

We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day. 

 

 

Benefits

 

Our benefits? Competitive, comprehensive, and crafted with you in mind.

 

• 🛡️ Comprehensive Insurance Coverage: You’ll be covered by our collective insurance plans in Spain – life, accident, and travel assistance – so you can feel secure whether you're at work or on the road.
• 🍽️ Lunch Allowance / Cantine: Enjoy subsidized meals or cantine access depending on your location.
• 🏡 Home Office Flexibility: Work from wherever suits you best thanks to our flexible remote work options.
• 🅿️ Employee Parking: We’ve got employee parking so you can start your day stress-free!
• 💻 Benefits Platform: Enjoy exclusive deals and discounts on everything from tech to travel through our employee benefits portal.
• 📈 Employee Share Acquisition Plan: Want to invest in your future? Join our share acquisition plan and grow with the company.
• 🎓 Learning & Training: Take advantage of a wide range of learning opportunities grow, upskill, and move forward in your career.
• 🚀 Career Development: Expect plenty of chances to advance your career internally with our Open Job Market, with support to explore new roles and take on exciting challenges!
• 🕓 Flexible Work Practices: We get that life happens – we support a healthy balance between your professional and personal life.

• 💚 Wellbeing Program: From mental health support to wellness activities, we’ve got your back—mind and body.

 

More about us

 

ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and around 110,000 employees worldwide. ABB’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com

 

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity, generations, etc. Together, we are embarking in a journey where each one of us, individually and collectively, welcomes and celebrates individual differences.

 

Guide the future. This is where innovation accelerates, industries are reimagined, and your impact powers the world ahead. Run What Runs the World.  

 

#ABBCareers  

#RunwithABB 

#Runwhatrunstheworld

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.