Marketing Intern

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

 

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

 

For more information, please visit: www.didiglobal.com/news

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Team Overview

   

Join the Passenger Marketing team and help turn business needs and growth opportunities into campaigns and communication plans across Mexico and Colombia. You will contribute to initiatives that improve the user experience and help the business grow, while learning how marketing connects business priorities with clear actions and results.

Working closely with the Marketing Analyst and Senior Marketing Manager, you will support projects from their early stages—from understanding the business need and preparing a clear marketing brief to coordinating content development, launch, and reviewing results and learnings. Along the way, you will gain experience in marketing planning, creative development, project coordination, performance analysis, and the operational side of marketing in a fast-paced technology company.

This internship is an opportunity to learn by doing. You are not expected to know every process or tool from day one. What matters most is your curiosity to ask questions, your willingness to look for solutions and move assigned tasks forward, your creativity, and your desire to learn. As you develop your skills and understanding of the business, you will gradually take on greater responsibility for specific deliverables and clearly defined parts of larger projects.

Role Responsibilities

• Support the planning and day-to-day coordination of Passenger Marketing initiatives across Mexico and Colombia, including campaigns, communication plans, local marketing efforts, influencer collaborations, and selected initiatives designed to improve the user experience and support business growth.

• Working closely with the Marketing Analyst and Senior Marketing Manager, gather relevant inputs and help translate approved business needs into clear marketing briefs and structured requests, helping connect business, creative, operational, legal, and other partner teams.

• Coordinate assigned projects from brief through launch by keeping project plans up to date, aligning stakeholders, consolidating feedback, organizing reviews and approvals, following up on pending actions, and flagging potential blockers or delays.

• Provide local support for priority initiatives in Mexico and remote coordination for projects in Colombia, including gathering local context, coordinating materials or logistics, and supporting influencer research and profile selection when needed.

• Support the administrative processes required to move marketing projects forward, including follow-up on purchase requests, invoices, and supporting documentation.

• After launch, help collect and organize results and key learnings, and prepare clear reports, presentations, and status updates to support team discussions and future marketing decisions.

 

Role Qualifications

• Currently pursuing a bachelor’s degree in Business Administration, Marketing, Industrial Engineering, or a related field.

• Strong written and verbal communication skills in Spanish and English. Advanced working proficiency in English is required; C1 is preferred.

• Intermediate knowledge of Excel and/or Google Sheets, including formulas, pivot tables, and charts, as well as good working knowledge of PowerPoint and/or Google Slides.

• Strong organizational and project-coordination skills, with the ability to manage different priorities, maintain accurate information, pay attention to detail, meet deadlines, and consistently follow through on assigned tasks.

• Comfortable organizing and reviewing information and data, identifying relevant patterns, and communicating the main findings clearly.

• A proactive, resourceful, creative, and collaborative approach to work, with the confidence to ask questions, look for solutions, take responsibility for assigned tasks, and seek support when needed.

• Curiosity to understand how marketing contributes to the user experience and business growth, along with the ability to learn new digital tools and adapt to changing priorities. Previous experience with project management or AI tools is a plus, but not required.

 

EEO Statement

 

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

 

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

 

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

 

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

 

 

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms