VP, Head of TIAA Brand Marketing & Advertising

The VP, Head of Brand for Retirement Solutions is responsible for leading and integrating TIAA's brand presence across media, sports marketing, creative studio, advertising, social media, and brand strategy — all in service of driving measurable business growth for the Retirement Solutions business. Reporting to the Retirement Solutions CMO within the Marketing & Communications organization, this leader will serve as the connective tissue between brand investment and business outcome, ensuring every dollar works harder and every partnership tells a coherent story.

A central mandate of this role is building a best-in-class marketing engine that maximizes the value of TIAA's growing partnership portfolio — including partnerships with the Big Ten, Ivy League, Big 12, three professional golfers, the New York Times, Wall Street Journal, Philadelphia Marathon, and more — transforming those assets into integrated campaigns that deepen institutional client relationships and drive new business. TIAA's retirement business represents 87% of its business overall, making this a deeply consequential role for the organization.

Key Responsibilities and Duties

• Brand Strategy. Continue building on the enduring brand foundations of TIAA Retirement Solutions — Ensuring Today. Securing Tomorrow. Anchor brand development in a deep understanding of TIAA's audiences, partnering with peers to strengthen marketing strategies across Plan Sponsors, Consultants, Participants, and Wealth Eligible segments. Manage teams across advertising, social, and paid media to bring audience plans to life with clarity and conviction.
• Partnerships & Sponsorship Activation. Maximize TIAA's collegiate and broader sports sponsorship portfolio by building a disciplined content engine that converts media assets, event integrations, and hospitality opportunities into compelling, multi-channel brand moments. Ensure that sponsorship investments are fully activated and connected to campaign and client engagement strategies.
• Integrated Campaign Leadership. Drive the development of integrated campaign strategies that bridge upper-funnel brand building with mid- and lower-funnel business outcomes. Lead paid media efforts and agency, social, and performance marketing teams to ensure consistency and effectiveness across the full audience journey.
• Creative Studio. Partner with the lead Creative Director to enhance the creative studio function across the US and India, setting the standard for quality, innovation, and on-brand execution across all content and advertising. Inspire internal and external creative partners to produce work that is both distinctive and purposeful.
• Team Leadership. Lead a team of approximately 20 senior to mid-level associates with a management philosophy rooted in clarity, generosity, humanity, and high-caliber work. Build talent, create development pathways, and foster a culture where companionship and excellence coexist.
• Executive Partnership. Serve as a senior brand advisor to Retirement Solutions leadership, translating business priorities into brand strategies and advocating internally for the role of brand in driving awareness, consideration, and client retention.
• Governance & Compliance. Partner with legal, compliance, and risk stakeholders to uphold brand standards and protect TIAA's reputation across all channels and activations.

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Educational Requirements

• University (Degree) Preferred

Work Experience

• 10+ Years Required

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
11PL

15+ years of experience in marketing, with at least 5 years of experience in a senior marketing The ideal candidate brings 15 or more years of experience across brand strategy, creative, and marketing disciplines, with meaningful experience leading large, integrated teams in complex organizational environments. Financial services experience is valued but not required — what matters most is a track record of turning brand investment into business results.

Additional preferred qualifications include a strong command of both B2B and B2B2C dynamics; demonstrated experience managing large-scale sponsorships or partnership portfolios; the ability to build and lead a content engine at scale; fluency in audience data and media measurement; and the credibility and communication skills to influence senior leadership with confidence and clarity.

A belief in TIAA's mission — putting a more secure retirement within reach of more people — is not a preference. It is a prerequisite.

Related Skills

Accountability, Adaptability, Brand Management, Brand Positioning, Brand Strategy, Collaboration, Executive Presence, Influence, Inspires Others, Marketing Creativity, Marketing Strategic Planning, Problem Solving, Relationship Management, Story Telling

Anticipated Posting End Date:

2026-08-10

Base Pay Range: $188,000/yr - $282,000/yr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Our Culture of Impact

At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients' lives grows stronger.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: [email protected]

Drug and Smoking Policy

TIAA maintains a drug-free and smoke/free workplace.

Privacy Notices

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