Director Marketing Analytics

The Director Marketing Analytics is responsible for marketing campaign segmentation for predictive modeling, test-and-learn experimentation, and marketing analytics that inform acquisition, retention, and pipeline performance. This person brings a strong marketing background paired with hands-on data science depth, and partners closely with the Director, Marketing Analytics – Campaign Strategy to translate models and experiment results into campaign execution. This person will possess a unique blend of business ownership, marketing analytics, leadership, agility, and communication skills and will have a passion for data, metrics, and experimentation

Essential Functions, Duties, and Responsibilities

• Performs data analytics to generate insights for enhancing marketing and volume. Will also create visualization of the insights and report through various tools like Tableau.

• Actively monitor, analyze and report on the health of marketing contribution to pipeline, customer acquisition and penetration.

• Evaluate and recommend data science tooling, platforms, and infrastructure to support scalable modeling and experimentation.

• Design, build, and maintain predictive and machine learning models (propensity, attrition, response, attribution) that drive marketing acquisition, retention, and pipeline decisioning.

• Own the marketing experimentation function: design, execute, and govern A/B and multivariate tests, ensuring statistical rigor and clear go/no-go recommendations.

• Partner with the Director, Marketing Analytics – Campaign Strategy to operationalize model outputs and test results into campaign segmentation, contact strategy, and dialer execution.

• Constantly drive process excellence to ensure legal, regulatory compliance.

• Drive strategic initiative across organization for multiple business units.

• Perform personnel managerial duties such as goal setting and tracking, performance monitoring and coaching, ensuring associate engagement, and other typical managerial duties.

• Performs related duties as assigned by management.

Qualifications and Education Requirements

• Bachelor's Degree in Marketing, Business, or related field.

• 8+ years’ experience in related field.

• 3+ years’ prior supervisory experience.

• Demonstrated experience building predictive/ML models and leading structured experimentation (A/B, multivariate) in a marketing context

Skills, Abilities, and Knowledge

• Ability to think strategically but also have exceptional attention to detail in execution.

• Ability and willingness to be a hands-on leader.

• Results-driven with very strong ability to analyze quantitative data to determine program effectiveness.

• Proficiency with statistical and modeling tools (e.g., Python, R, SQL) and experimentation platforms.

• Must have budget management experience and financial analysis skills.

• Excellence in organization and planning.

• Strong team player with ability to develop effective working relationships across organization: Finance, Loan servicing, Sales, Operations, IT.

• Ability to collaborate with team members to achieve results

Work Environment and Physical Requirements

• Working on-site at assigned office location.

• Regular and punctual attendance adhering to schedule established by leadership.

• Flexibility to work occasional adjusted work schedules, overtime, and evening and/or weekend hours to meet deadlines or as business needs demand.

• Working in a cubicle hub, maintaining focus on phone calls in a noisy environment within earshot of multiple other conversations.

• Sedentary work in a stationary position at a cubicle for prolonged periods of time.

• Constant repetitive motions required for operating a computer, such as typing and managing phone calls.

• Constantly communicating effectively verbally in English, including accurately exchanging information with others following identification of correct procedures.

Additional Information

While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.

All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement.

Employees and applicants acknowledge that this is not a remote role. Individuals in this role are required to be on-site to complete essential job duties, absent extenuating circumstances.