Sr. Manager, Marketing Operations

What You'll Own:​

Marketing Operations & Project Management 

• Translate marketing strategy and leadership vision into organized project plans, action items, timelines, and accountability. What gets decided in the room needs to actually get done. 

• Serve as the operational hub across paid search, paid social, email/CRM, wholesale, retail, PR, influencer, UGC, and creative/brand/video, coordinating deliverables and dependencies across all channels 

• Own the master marketing calendar: campaigns, launches, key dates, and cross-functional milestones 

• Run weekly cross-functional marketing syncs: prepare agendas, capture decisions, assign owners, distribute recaps, and track follow-through 

• Flag risks early, manage escalations, and keep projects from stalling without waiting to be asked 

• Build scalable workflows and intake processes in Wrike that the team actually uses and trusts 

Analytics & Reporting Coordination 

• Partner with the Marketing Analytics team to build and maintain dashboards and reporting that give marketing the data it needs to make fast, confident decisions 

• Coordinate across channel owners to define reporting needs, consolidate inputs, and ensure leadership has clear visibility into performance 

• Monitor key marketing metrics and surface trends, anomalies, or insights that require attention, connecting the right people to act on them 

• Help keep an eye on competitor activity and relevant industry shifts and bring forward intelligence that informs responsive marketing decisions 

Vendor & Contract Coordination 

• Coordinate vendor and partner onboarding logistics including NDAs, SOWs, invoicing, and PO management, ensuring nothing falls through the cracks 

• Manage contract and legal review workflows, routing agreements between marketing, legal, and vendors with clear tracking and timely follow-up 

• Support budget tracking and reconciliation alongside marketing leadership and Finance, keeping spend visibility accurate and current 

• Track vendor deliverables against scope and timelines, flag issues early, and escalate proactively 

Executive Partnership 

• Work directly with the VP of Marketing & Demand Gen, managing their calendar, preparing them for key meetings with agendas and pre-reads, and ensuring follow-up actions are captured and closed 

• Coordinate closely with the VP of Brand & Creative and other senior marketing leaders to keep cross-functional priorities aligned 

• Build and pull together executive and senior leadership decks, synthesizing inputs from multiple stakeholders into clean, clear, presentation-ready materials 

• Serve as a trusted operational partner to marketing leadership: discreet, proactive, and always one step ahead 

Process & Systems 

• Manage and organize marketing assets in Bynder (DAM), keeping libraries current and accessible across the team 

• Document and maintain repeatable processes so institutional knowledge doesn't live in one person's head 

• Own day-to-day team communication, file management, and collaboration through Microsoft 365, including Teams, Outlook, SharePoint, and related tools 

• Identify inefficiencies, propose solutions, and implement improvements without waiting for top-down direction 

Who You Are 

A strategic operator. You understand the big picture and know how to break it into the actions that move it forward. You're not just organizing work. You're making strategy executable. 

Proactive, not reactive. You anticipate what's needed before being asked. You see around corners, send the reminder, and build the system because you know someone has to and it might as well be done right. 

Comfortable with change. Priorities shift here, sometimes overnight. You reset quickly, re-prioritize without friction, and help the team do the same. Ambiguity is just part of the pace. 

Diplomatically assertive. You can hold a deadline with a creative director and push back on a vendor timeline without burning a relationship. You know how to get things done through people you don't manage. 

Data-literate. You're comfortable working with marketing metrics and performance reporting. You don't need to be a data scientist, but you know how to partner with analytics teams, ask the right questions, and translate data into insights that help leaders move faster. 

Discreet and trusted. You'll work closely with senior leadership, handle sensitive contracts, and have visibility into budgets and vendor negotiations. You treat that access with professionalism and confidentiality. 

A clear communicator. Whether it's a Teams message, an exec deck, a meeting recap, or a vendor brief, your communication is tight, actionable, and complete. 

Qualifications 

• 3-4 years of experience in marketing operations, project management, or a senior marketing coordination role, ideally in a consumer brand, DTC, or fast-paced e-commerce environment 

• Demonstrated ability to manage complex, cross-functional marketing projects with multiple stakeholders and competing priorities 

• Hands-on experience with Wrike (or comparable PM tools like Asana, Monday, or Jira) for campaign and project tracking 

• Familiarity with Bynder or similar DAM platforms for asset management 

• Strong proficiency in Microsoft 365, including Teams, Outlook, SharePoint, and the broader Office suite as daily tools 

• Comfort working with marketing data and performance reporting, coordinating with analytics partners and translating numbers into clear narratives for leadership 

• Experience coordinating vendor relationships, contracts, and logistics across multiple partners simultaneously 

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent work experience 

What Makes You Stand Out 

• You've worked as a right-hand operator to a senior marketing executive and know how to multiply their capacity, not just support it 

• You've built or improved systems (intake workflows, project templates, budget trackers, reporting dashboards) that the team actually adopted and relied on 

• You've coordinated vendors end-to-end: contracts, onboarding, deliverable tracking, and keeping everything compliant and on time 

• You've built executive-facing decks that synthesized work across multiple teams into a clear, compelling narrative 

• You understand enough about paid media, email, influencer, creative production, and retail to translate between those teams, even if you haven't run those channels yourself 

• You've thrived in a fast-moving, high-change environment where the roadmap shifts and execution still has to be excellent