VP of Indy SMB Sales (Digital Marketing)

 

VP of Indy SMB Sales (Digal Marketing)

Full-Time, Exempt

Remote within the U.S.

Compensation: Competitive base, performance bonus, and annual bonus for a competitive total compensation package based on experience

 

Who We Are: We are a premier full-service digital marketing recognized as one of the top-ranked agencies in the U.S. We specialize in helping franchise, multi-location, and hyper-local brands scale nationally while driving local demand through a customized approach to digital strategy, paid media, social media, email & SMS marketing, creative, and SEO.

Our Socius Marketing division is a specialized digital marketing powerhouse dedicated to driving online growth and lead generation for hyper-local SMBs with fewer than 5 locations across the home services, home improvement, and healthcare industries.

Our Mission: Provide the most effective digital marketing solutions in the industry, focusing on a high-touch customer experience that delivers results so we can reinvest profits in the success of our clients, our team, and our community.

Our BHAG: The most sought-after marketing building national to local brands.

Position Summary

The VP of Indy SMB Sales works directly with executive leadership, the COO, CEO, and the sales team to drive new business growth and hit revenue goals for our Indy SMB division. This is a management- and training-heavy leadership role centered on building, coaching, and scaling our Indy sales team—directly leading the entire Indy sales organization to success.

In addition to driving team training, performance, and hands-on deal coaching, this role works closely with our Partnership and Network teams to ensure seamless sales handoffs, lead routing, and cross-divisional collaboration. To succeed in this role, you must bring a proven track record of managing, training, and scaling high-performing sales teams, closing business alongside your reps, and possessing deep technical knowledge across the digital marketing ecosystem, including SEO, PPC, Web Design & Development, Content Creation, Social Media Marketing, and Reputation Management.

Essential Functions & Responsibilities

Sales Leadership, Management & Team Training

• Direct Team Management & Leadership: Directly train, manage, mentor sales leaders and the entire Indy sales team. Conduct regular pitch reviews, call audits, and pipeline reviews to improve team close rates.

• Quota & Goal Management: Set, track, and deliver on individual and team sales quotas, goals, and KPIs, coaching reps to consistently meet or exceed targets. Spot trends and gaps early and take proactive corrective action, such as targeted coaching, pipeline acceleration, or resource changes, to protect results.

• Salesforce Management & Executive Reporting: Own Salesforce pipeline accuracy, forecasting, and dashboards for the Indy sales division. Give the executive leadership team regular, data-driven updates on performance, trends, and gaps against quotas, along with clear plans to close them.

• Structured Sales Training & Onboarding: Build, implement, and continuously refine a rigorous sales training program covering pitch mechanics, objection handling, digital marketing discovery, and deal closing tailored to SMB buyers.

• Partnership & Network Division Handoffs: Work closely with the Partnership and Network teams to manage intra- lead flow, qualify inbound opportunities, and execute seamless sales handoffs between divisions.

• Department Oversight & Org Planning: Conduct weekly department meetings, establish team standards, and maintain a current and future org chart for the Indy sales division.

• Performance Coaching & 1-on-1s: Conduct weekly 1-on-1s with key executives (CEO/COO), weekly/bi-weekly 1-on-1s with direct reports, and structured performance evaluations to foster long-term career growth and quota achievement.

Lead Generation & Sales Strategy

• New Business Acquisition & Co-Closing: Directly support and drive new acquisition by jumping on key pitches and co-closing hyper-local SMB prospects (fewer than 5 locations) across key verticals such as home services (roofing, remodeling, solar, contractors), home improvement, and healthcare (dental practices, urgent care, clinics).

• Custom Multi-Channel Pitching: Coach the team on conducting audits and presenting tailored, multi-channel digital marketing strategies via live video over Google Meet. Build and review custom proposals that align KPIs with our full service suite.

• Lead Funnels & Strategic Partnerships: Design reliable lead-generation funnels, establish consultative industry relationships, and partner with internal network channels to maintain a full pipeline.

• Market Research & Position Monitoring: Continuously evaluate the SMB competitive landscape, keeping the division's sales strategies, packaging, and training aligned with evolving digital marketing trends.

• RFP & Pipeline Management: Oversee daily pipeline health, lead assignment, and account routing across the Indy sales team.

Account Growth & Cross-Departmental Alignment

• Upselling & Expansion: Partner with delivery and account leadership to identify expansion opportunities and upsell additional service lines across existing Indy clients.

• Account Preservation & Trust: Monitor key accounts, resolve service/communication friction, and participate in retention calls to maintain high client satisfaction and target retention rates.

• Sales Collateral & Innovation: Update service packages, pitch decks, contracts, and sales training materials twice per year. Host "Innovation Friday" every 6 months to test new sales scripts, pitch strategies, and objection-handling tactics.

• Thought Leadership: Host at least one industry webinar per year targeting SMB home services or healthcare leaders and contribute to an annual division survey/report. 

Required Qualifications & Competencies

Experience & Technical Skills

• Sales Management & Training Track Record: 8+ years of Direct Sales and Sales Experience in digital marketing, with 3+ years in a dedicated sales management/leadership role focused on coaching, training, and developing sales reps.

• Hands-On Coach & Closer: Demonstrated experience leading team members (e.g., Senior Account Executives, Sales Managers, Account Reps) to hit individual and team quotas through active co-pitching and daily deal coaching.

• Cross-Divisional Collaboration: Proven ability to partner with business development, referral networks, and partnership teams to execute smooth sales handoffs and optimize lead allocation.

• Digital Marketing Mastery: Deep working knowledge across Earned Media (SEO, Web Design, Content Creation, Local Search), Paid Media (PPC, Search, Paid Social), and Reputation Management/Analytics.

• Vertical Expertise: Familiarity with the unique sales cycles, lead generation needs, and pain points of home services/improvement contractors and healthcare practices within the franchise space.

• Software Tool Stack:

  • Proficient in CRMs and project management platforms: Salesforce, Basecamp, and Monday.com.

  • Knowledgeable in digital auditing and research tools: Google Analytics, Google Search Console, SEMrush, Keyword Planner, and SpyFu.

  • Proficient in Microsoft Office (Excel, Word, PowerPoint) and Google Workspace (Google Meet, Docs, Sheets). 

Core Competencies

• Exceptional sales leadership, coaching, and team-building capability with an emphasis on accountability and continuous rep development.

• Outstanding oral and written communication skills with strong executive presence and high-impact closing capability.

• Strong negotiation, conflict-resolution, and customer-handling skills to set clear expectations and support retention.

• High degree of self-organization, accountability, and time management in a -paced environment.

• Complete comfort building rapport, presenting solutions, and closing sales via live phone and video calls.

Travel & Work Conditions

• Remote Workspace: Must have a dedicated, professional remote work environment

• Travel: Ability to travel up to 20% for industry conferences, trade shows, networking events, and executive meetings when necessary.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change with or without notice.

 

Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.