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Associate Specialist, Channel Marketing

Sbdinc

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Location
Bangalore IND - Main Rd, India
Type
Full-time
Department
Marketing
Seniority
Entry
Closing date
Today
Source
Workday

Description

The Marketing Associate is responsible for supporting the planning, coordination, execution, and reporting of marketing initiatives across product launches, promotional campaigns, and ongoing portfolio activities. This role contributes to the effective execution of marketing plans by monitoring key activities, coordinating cross-functional deliverables, and providing analytical support to inform business decisions.

Key Responsibilities

  • Monitor, track, and report on product inventory, liquidation activities, and marketing performance.
  • Support the planning and execution of product launches, promotional campaigns, and related marketing initiatives.
  • Collect, consolidate, and analyze market, customer, and competitor information to support strategic decision-making.
  • Assist with new product introduction activities, including coordination of product samples, marketing materials, and launch readiness requirements.
  • Organize product field trials and compile findings and feedback to support continuous improvement in future launches.
  • Track product enhancements, packaging updates, and related changes across the portfolio.
  • Maintain marketing action trackers, timelines, and status reports to ensure visibility of project progress.
  • Coordinate with cross-functional stakeholders, including Sales, Sourcing, and Supply Chain, to support timely and effective execution of marketing programs.
  • Provide administrative and operational support to the Marketing team as required.

Qualifications

Education: Diploma or bachelor’s degree in marketing, Business Administration, or a related discipline.

Experience: 1–3 years of relevant experience in marketing, product management, or a related function preferred.

Skills and Competencies

  • Strong analytical and problem-solving skills.
  • Excellent organizational and time-management capabilities.
  • Effective written and verbal communication skills.
  • Strong attention to detail and accuracy.
  • Ability to work collaboratively across cross-functional teams.
  • Proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word.

Behavioral Attributes

The successful candidate will demonstrate:

  • A strong interest in marketing and business operations.
  • A proactive and results-oriented approach to work.
  • The ability to perform effectively in a fast-paced environment.
  • A collaborative mindset and willingness to support team objectives.
  • A commitment to continuous learning and professional development.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

Skills

Excel

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