Counter Manager - Selfridges | London (Counter Expansion Upcoming)
Westman Atelier
·Jun 4, 2026
- Location
- London
- Type
- Full-time
- Seniority
- Manager
- Experience
- 20+ years
- Education
- Master
- Closing date
- Today
- Source
- ApplyToJob
Description
About Westman Atelier
A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.
- A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
- Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science
About Our Founder
Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.
Position Summary
We are seeking an exceptional Counter Manager to lead our Westman Atelier business at Selfridges. Provide excellent product knowledge, sales, and customer service skills to meet and exceed the brand’s service and sales goals. Have an entrepreneurial, flexible spirit, a passion for clean and sustainable beauty, and serve as a true ambassador for Westman Atelier with both customers and store management. This is an exciting opportunity to lead our presence at Selfridges as we invest in a newly enhanced counter location later this Summer, featuring increased space, improved visibility, and a stronger in-store position designed to support continued brand growth and an elevated client experience.
Responsibilities:
Sales & Service
- Achieve required retail sales targets as communicated by the line manager.
- Closely monitor business and analyze results to recognize areas of opportunity and growth.
- Demonstrate excellent product knowledge and the ability to communicate this to the customer.
- Use your exceptional people and conversational skills to stop and engage customers and introduce them to Westman Atelier.
- Link sell to help grow Items Per Transaction and Average Basket Value.
- Keep up to date with competitor activities and missed opportunities, communicating these to the line manager and proactively create strategies, in collaboration with the line manager, to create a continuous growth of the brand.
- Drive animation and events on counter.
- Deliver excellence in execution of the Westman Atelier service standards.
Product & Artistry
- Showcase excellent makeup skills, fitting with the unique Westman Atelier product application.
- Showcase excellent product knowledge.
- Ensure all educational information is used and initiatives are correctly implemented and followed up.
- Attend and actively participate in training meetings, virtual or at-counter, as provided by the Sales and Education Team.
- Actively participate in and complete online learning
Grooming & Procedures
- Present oneself within the standard of personal grooming guidelines as specified by Westman Atelier.
- Maintain high standards of timekeeping on the counter.
- Adhering to the Westman Atelier standards, Policies and Procedures
- Ensure the counter maintains excellent VM standards and is regularly cleaned and restocked.
Communication
- Communicate regularly and effectively with in-store staff and personal keeping them informed as well as being updated on all actions/events.
- Build a close relationship and work partnership with the in-store category managers and to provide trends, insights and critical business information.
- Work effectively with store personnel, store management and corporate sales and education teams.
- Oversee and record regular stock overviews and OOS, to ensure best sellers are regularly replenished. Recording and reporting all OOS to the manager and help follow up to ensure timely and regular replenishments are made.
- Ensure the following is regularly communicated to the line manager:
- Weekly sales reports
- Monthly sales reports and overview
- Store updates and Events
- Regular feedback on the overall store performance and in-store environment
Requirements:
- 2-4 years of beauty/skin care sales experience; degree or certification in similar capacity, a plus
- Demonstrated success handling customer matters in a fast-paced environment
- A high level of ownership, accountability and initiative
- Exceptional organizational skills and attention to detail
- Ability to work a flexible schedule based on business needs
