Social Media Marketing Strategist

Support the day-to-day management and execution of organic social content calendars across the Coffee portfolio, ensuring content is timely, relevant and aligned with established brand and social priorities. Support content from idea through execution, including briefing, copy development, asset coordination, feedback, approvals, publishing and performance learnings. Support day-to-day publishing and content operations, including scheduling, asset management, approvals and cross-functional follow-ups. Support our weekly cross-functional Social Newsroom by monitoring social and culture, identifying emerging trends and conversations, and bringing forward relevant examples and opportunities for consideration. Support quick-turn content development when relevant trends, conversations or cultural moments emerge. Support the creative development process by providing thoughtful, social-first feedback and coordinating revisions and approvals. Support the development and execution of quick-turn content in response to emerging trends and cultural moments. Develop a deep understanding of each brand's distinct social voice and help bring that voice to life consistently across content and community. Work closely with Brand Marketing, PR, Media, Influencer, Community Management, Legal, agencies and other partners to support the execution of social content and activations. Support the translation of established brand and social priorities into day-to-day content and activation opportunities. Coordinate across internal and external partners to help move content through development, review, approval and publishing. Maintain strong organization across multiple brands, projects, deadlines and stakeholders. Contribute a social-first perspective in meetings and creative discussions, helping ensure ideas are developed with platform behaviors and audiences in mind. Keep stakeholders informed on timelines, deliverables and next steps to help work move efficiently. Support regular social reporting by gathering performance data, identifying notable content and surfacing emerging patterns. We're looking for someone who is excited to build a career in social media and wants to learn by doing. You are naturally curious, highly collaborative and energized by the pace of social and culture. Bachelor's degree preferred in Marketing, Communications, Advertising, Media or related field. 0-2 years of relevant experience in social media, content creation, marketing, communications or a related field. Internships, co-ops, campus organizations, freelance work and demonstrated personal content experience all count. Deep familiarity with TikTok, Instagram, Facebook, YouTube and emerging social platforms, including an understanding of how content and audience behavior differ across them. Strong understanding of internet culture, social trends, creators, memes and evolving platform behaviors. Good creative instincts and an ability to recognize what makes content compelling, culturally relevant and shareable. Excellent written communication skills with an ability to adapt tone and voice across different brands and audiences. Highly organized with the ability to manage multiple projects, brands and deadlines simultaneously. Comfortable working in a fast-moving environment where priorities and opportunities can change quickly. Collaborative, proactive and willing to jump in wherever needed to move great work forward. Familiarity with social media management, publishing, analytics or content creation tools is a plus, but not required. Experience creating content - whether professionally, personally, academically or for organizations - is strongly valued. Passionate about coffee, social media and pop culture.