Category Strategy & Planning (CSP) Lead - Benelux

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.
 
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. 

What truly sets us apart is how we work. 

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. 

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.  

The role
The Benelux Strategy Lead is sitting at the very centre of of our business. Your main objective will be to develop and execute comprehensive strategies based on clear analysis and insights to optimize and drive durable growth, both in the In-Home (IH) and Out-Of-Home (OOH) channel. You will be the one that looks forward, driving key commercial, category and operational topics across both Belgium & The Netherlands, with the aim of making our business commercially sustainable and future proof. You will do so by leveraging insights from the retailer landscape, category analysis, shopper trends, and market dynamics to unlock solutions for the challenges the BNX-cluster faces. To succeed in your role, you will collaborate closely with cross-functional teams (marketing, finance, sales & supply) to ensure alignment and effectiveness in execution

The role will report directly into the Benelux General Manager, sits within the BNX Leadership Team and is based in Amsterdam.
 

What you'll be responsible for

• Own the yearly Integrated Business Plan-process together with the CSP- & Finance Lead, involving all departments. Offering clear structure and guidance on deliverables and deadlines locally, while ensuring alignment with EU on opportunities, priorities & growth ambitions.

• Drive the RGM-agenda across all 5 levers, tapping into opportunities on PPA, mix, pricing and promo, across the Benelux. Simultaneously building the capability within the category & commercial teams, while delivering on first opportunities

• Move the needle by taking on specific, key challenges in alignment with the BNX GM, building business cases to challenge the status quo and push the business to new heights

• Support the countries in developing the customer trade stories for the annual business reviews and beyond, to align internal & external strategy

• Contribute to the definition of the portfolio gaps & needs, together with MKT to grasp new demand spaces and white gaps

We're looking for someone who

• >10 years combined experience commercial and/or category role within FMCG

• Experience in developing and implementing strategies

• Ability to build business cases & properly read a P&L

• Dutch and English

• Compelling presentation skills

• Excellent verbal and written English Skills      

• Mastery of Nielsen data, Excel, PPT. Power BI is a plus

LEADERSHIP:

• Analytical mindset, comfortable with data

• Eager to learn and to teach others

• Highly motivated team-player 

• Strong passion for a fact-based understanding of the market, customer and shopper needs

#TMICC

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! 

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

- Roles with real accountability and visible impact
- Free to move fast, experiment and challenge how things are done
- Continuous learning and development as the business grows
- Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.