Integrated Marketing Specialist

Department: Marketing

Employment Type: Full Time

Location: Austin, Texas

Reporting To: Valentina Giovingo

Compensation: $65,000 - $75,000 / year

Description

What You'll Do

• Manage and maintain multiple WordPress websites using Beaver Builder and Elementor.
• Create, edit, optimize, and publish website content, including landing pages, service pages, and reusable page templates.
• Ensure website content is accurate, engaging, user-friendly, and aligned with brand standards.
• Apply on-page SEO best practices to improve organic search visibility, website traffic, and content performance.
• Maintain accurate hospital information, service details, and location content across websites and Google Business Profiles.
• Conduct website audits to identify opportunities for improvements in content, functionality, technical performance, and search visibility.
  
  SEO & Digital Optimization
• Research and implement SEO recommendations using tools such as SEMrush, Ahrefs, and other digital marketing platforms.
• Monitor website performance and identify opportunities to improve search rankings, engagement, and user experience.
• Evaluate SEO recommendations against Google guidelines, analytics, and actual performance data.
• Leverage AI tools to support content development, research, optimization, and workflow efficiency while ensuring accuracy and quality.
• Stay current on digital marketing trends, SEO developments, website best practices, and emerging technologies.

• Coordinate website updates and digital marketing projects from initial assignment through completion.
• Collaborate with internal marketing and creative teams, hospital leadership, external vendors, and digital partners.
• Support website launches, quality assurance testing, and troubleshooting of website functionality, integrations, widgets, and online forms.
• Manage project timelines, track deliverables, communicate progress, and proactively address potential roadblocks.
• Ensure digital projects are completed accurately, efficiently, and in alignment with established priorities and brand standards.
• Identify opportunities to streamline workflows and improve consistency across multiple hospital websites and brands.
  
  

What We're Looking For

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• At least 3 years of hands-on digital marketing experience.
• Demonstrated experience managing WordPress websites, including working knowledge of Beaver Builder and Elementor.
• Working knowledge of SEO principles, including on-page optimization, keyword research, metadata, content structure, and organic search best practices.
• Experience using SEO platforms such as SEMrush, Ahrefs, or comparable tools.
• Strong digital content writing, editing, publishing, and optimization skills.
• Proficiency with AI tools and the ability to critically evaluate AI-generated content for accuracy, quality, and relevance.
• Strong organizational and project management skills, with the ability to manage multiple projects and competing deadlines.
• Excellent written and verbal communication skills.
• Exceptional attention to detail and the ability to work independently while collaborating effectively across teams.
• A proactive, solutions-oriented mindset with a desire to continuously improve processes and results.
  
  

• Experience with Google Analytics 4 (GA4), Google Search Console, and Looker Studio.
• Familiarity with creative and design tools such as Canva, Figma, Adobe Photoshop, or Adobe Illustrator.
• Experience with Asana, Microsoft Office, or similar project management and productivity platforms.
• Experience supporting veterinary, healthcare, or other multi-location businesses.
• Familiarity with local SEO and Google Business Profile management.
• Experience coordinating website launches, redesigns, or multi-site digital marketing initiatives.

• Keeping hospital websites accurate, current, engaging, and optimized for search engines
• Improving website content, usability, and organic search performance.
• Managing digital projects efficiently while meeting deadlines and maintaining quality.
• Identifying website issues and opportunities before they become bigger challenges
• Maintaining consistent brand presentation and accurate hospital information across digital platforms.
• Finding smarter ways to work through technology, AI, and process improvements.
• Building strong working relationships with internal teams, hospital stakeholders, and external partners.

• Location: Austin, Texas, with Texas-based candidates preferred.
• Work Arrangement: Primarily a professional office or remote work environment, depending on business needs and approved work arrangements.
• Schedule: Generally standard business hours, with occasional flexibility needed to support website launches, project deadlines, or time-sensitive initiatives.
• Travel: Occasional travel to veterinary hospitals or company meetings may be required.
• Technology: Regular use of computers, WordPress, digital marketing platforms, project management systems, and virtual collaboration tools.

Why Innovetive Petcare?

• Medical, dental, and vision insurance options
• Paid time off and paid holidays
• Company-paid life insurance
• Paid parental leave
• Continuing education and professional development opportunities
• Employee discounts on veterinary services
• Opportunities for career growth and advancement
• A collaborative team environment that encourages innovation and continuous improvement