Content Marketing Manager

We are Rydoo! An AI-driven B2B SaaS company that simplifies how businesses manage spend, from employee expenses to supplier invoices.

Our two business lines — expense management and accounts payable — help finance teams work more efficiently and stay in control of company spending. Our expense management platform makes submitting, approving, and reimbursing expenses easy, while our accounts payable solution uses AI to automate invoice processing and approval workflows.

With a product-first mindset, a passion for great UX, and a commitment to innovation, we’re empowering thousands of companies, and their people, to work smarter every day.

Rydoo in a snapshot

• Ambitious international team (200+ and growing)
• 33 nationalities speaking over 15 languages
• 9 offices across 3 continents
• Easy-to-use spend management app available on iPhone and Android
• Supporting over 10,000+ clients and 1 million+ users worldwide
• 4.6 employer score on Glassdoor

The Role 

Rydoo is looking for a highly skilled and forward-thinking Content Marketing Manager to join our Brand & Comms team. This role goes far beyond traditional content production: you’ll be responsible for shaping how Rydoo shows up in the market through credible thought leadership, smart distribution, and scalable content systems.

You’ll own the evolution of our content strategy — from the CFO Corner to social advocacy programs — ensuring we don’t just create content, but get it seen, shared, and trusted by finance leaders. This role sits at the intersection of storytelling, distribution, and technology.

Responsibilities 

• Editorial Strategy & Thought Leadership: Own and evolve the editorial roadmap for our CFO Corner and Inside Rydoo platforms, with a strong focus on thought leadership. Partner closely with external CFOs, finance leaders, and subject-matter experts to co-create content that brings real-world credibility and perspective.
• Content Creation: Create and orchestrate high-quality content across formats (articles, social posts, newsletters, and experiments with new formats), always prioritising insight and relevance over volume.
• Distribution & Social Advocacy: Design and run a distribution-first content approach. This includes building and scaling employee and leadership social advocacy programs (especially on LinkedIn), enabling people to be the channel (not just the company page).
• AI-driven Content Ops: Leverage AI and modern tools to build scalable content workflows — from ideation and drafting to repurposing, localisation, and performance analysis. Continuously experiment with new tools, formats, and processes to increase content velocity without sacrificing quality.
• Email & Audience Engagement: Own the content strategy for newsletters and event communications, with a clear focus on audience value and narrative consistency.
• Brand Voice Guardian: Define and protect Rydoo’s brand voice across channels, ensuring clarity, consistency, and authority — especially when communicating to finance and executive audiences.
• Cross-Team Collaboration: Act as the strategic partner for content across marketing, product, sales, and leadership teams. Translate business priorities into compelling narratives and work closely with designers and other creatives to bring ideas to life.
• Expert Network Management: Build and manage a network of internal experts, contributors and external experts to scale production, diversify perspectives, and support localisation.
• Performance & Learning Loop: Track content and distribution performance across channels, turning insights into action. Success is measured not just by traffic, but by reach, engagement, influence, and contribution to brand authority.