- Location
- Waltham, Massachusetts, United States · published
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Source
- Workable
Description
CallMiner is seeking a strong B2B content marketer and writer to develop compelling content that supports the company’s global demand generation programs and broader marketing strategy. Reporting to the Senior Director of Global Demand Generation & Marketing, this role will work closely with the wider Demand Generation team, Events and Webinars team, external social media agency, subject matter experts and other teams across Marketing.
This is a hands-on role for someone who can turn complex technology, AI and customer experience topics into clear, engaging content for different audiences and channels. The successful candidate will be an exceptional writer who understands how content contributes to campaign engagement, lead generation and pipeline. They must be comfortable using AI as a collaborative tool to support research, ideation, repurposing and optimization, while applying their own expertise, judgment and editorial skills to ensure the final content is accurate, differentiated and distinctly human.
Responsibilities
- Plan, create, optimize and repurpose content that supports global demand generation campaigns, thought leadership, events, webinars, social media and the wider buyer journey.
- Collaborate with teams across Marketing and internal subject matter experts to translate business priorities, customer insights and campaign themes into compelling content that drives audience engagement, lead generation and pipeline.
- Coordinate external content partners, including CallMiner’s freelance writer and social media agency, by setting clear briefs and priorities and ensuring consistent quality, messaging and brand alignment.
- Use AI responsibly to support research, ideation, optimization and repurposing, while bringing strong independent judgment, original thinking and meaningful editorial oversight to all work.
- Maintain a consistent and distinctive brand voice, applying SEO, AEO and GEO principles where appropriate to improve content visibility and performance.
- Manage multiple projects, stakeholders and deadlines effectively, using available performance data to identify insights and improve future content.