Manager, Performance Marketing & Analytics

We are seeking an experienced and highly motivated Manager, Performance Marketing & Analytics to act as budget custodian for Shark & Ninja's performance marketing investment across France and Benelux, spanning DTC and Social Commerce. In this pivotal role, you will be responsible for driving traffic and revenue efficiently, by developing best-in-class performance marketing strategies across key digital channels to deliver high-impact, performance-driven results.  

Responsibilities  

• Manage budgets, forecasting, and pacing across France and Benelux and across channels (DTC, Social Commerce), aligning spend with commercial priorities and reallocating between markets and channels to deliver the best ROI overall. 

• Set the investment framework, targets and guardrails that local Paid Media teams activate against, partnering with them and with external platform partners across Paid Search, Paid Social, Affiliates and CRM to drive revenue and efficiency against FC — owning the plan and the trade-offs rather than day-to-day campaign execution 

• Partner cross-functionally with regional and global DTC teams, Demand Generation and Brand Marketing to align Performance Marketing plans with broader go-to-market strategies.  

• Run the performance review cadence with channel owners, holding activation teams to plan and making the reallocation calls when markets or channels over- or under-deliver. 

• Analyse and interpret performance data (Daily/weekly/monthly) and deliver actionable insight in a clear and concise manner that moves the business forward.  

• Communicate results, insights, and next steps clearly to stakeholders. You will own the performance marketing story/context, ensuring stakeholders’ expectations are proactively managed  

• Act as a champion for digital marketing knowledge, best practice and test and learn culture within DTC and beyond.  

• Work closely with analytics partners to define success metrics, dashboards, and reporting that clearly communicate impact and opportunity.  

• Stay ahead of platform updates, industry trends, and emerging media opportunities, translating them into where and how we invest across markets and channels.  

  

Skills Required  

• Experience in multi-channel digital marketing, with time spent on budget planning and cross-channel investment decisions rather than single-channel activation alone (ideally in an eCommerce DTC business)    

• Strong analytical mindset with experience using performance data to drive optimization and strategic decisions.  

• Proven experience acting as custodian of significant media budgets across multiple markets and channels, including reallocating spend to deliver against ROI, CPA, or revenue-based KPIs.  

• Strong cross-functional collaboration skills and the confidence to influence without authority.  

• A great communicator with experience managing multiple stakeholders and presenting to a variety of audiences.  

• Highly organized, detail-oriented, and comfortable managing multiple workstreams simultaneously.  

• Highly commercial and results driven  

• Ability to thrive in a fast-paced, high-growth, global environment with shifting priorities.  

• Growth-oriented mindset with the confidence, curiosity, and resilience to challenge assumptions and push for better outcomes, fully embracing SharkNinja’s Outrageously Extraordinary way of working.  

  

  #LI-HYBRID