Creative Lead - Marketing Specialist - Anythink Support Services at Wright Farms Branch (Spanish speaking candidates preferred)

Job title: Creative Lead - Marketing Specialist (part library promoter, part copywriter, part marketing analytics wiz)
Business Unit: Brand Strategy Department
Pay range: $50,000 - $57,500 DOE + bilingual pay eligible
Job Type: Full-time, exempt

Job description:

At Anythink Libraries, we believe libraries open doors for curious minds. We are looking for a creative, strategic and data-driven Marketing Specialist to help connect Adams County residents with the resources, services, programs and opportunities available through their public library.

You are a creative, skilled storyteller who creates compelling marketing copy and campaigns that inspire people to act. You are a collaborative, results-oriented professional who measures success, continuously improves performance and works across teams to achieve meaningful community impact. You believe that effective marketing can transform perceptions, increase engagement, and help more people discover the value of their library.

Ready to join in a bold opportunity to help us take community library services to an entirely new dynamic realm?

Who you are:

• You are a strategic marketer who enjoys connecting people with meaningful services, programs, and experiences.
• You are naturally curious and enjoy learning what motivates people to engage - or not engage - with a product, service or organization.
• You are an exceptional writer who can create advertising copy that captures attention and inspires action.
• You are passionate about Anythink's mission; and are excited about taking our brand to new levels.
• You engage well with people and are passionate about providing an exemplary customer experience.
• You are a deadline-driven multi-tasker, ensuring projects are accurate and timely.
• You take the initiative, working independently or with others.
• You inspire fun in the people around you.

Your vision:

• You understand the importance of the public library and are eager to help Adams County residents discover and use their library.
• You will take the lead on understanding market research, customer insights, and data to inform marketing strategies and campaign decisions that move people from awareness to action.
• You see every marketing initiative as an opportunity to increase library card registrations, strengthen community connections, and expand awareness of library services.
• You are up for the challenge and have the know how to identify and reach non-library users through targeted messaging, audience segmentation and strategic campaigns.
• You understand that what resonates in one community may not resonate in another, and you adapt campaigns accordingly.
• You understand how to tailor messaging to different audiences while maintaining a consistent brand voice - creating compelling advertising copy across print, digital, social media, email and web platforms.
• You are a genius at developing messaging that captures attention, builds interest and inspires action.
• You balance creativity with strategy, ensuring marketing efforts are engaging and results-driven.
• You are wizard at using analytics, customer feedback and performance metrics to evaluate campaign effectiveness and continuously improve results.
• You are comfortable presenting marketing insights and recommendations based on data and measurable outcomes to leadership.
• You understand the big picture of how print and digital marketing, social media, web content, email marketing, and emerging technologies work together to create a seamless customer experience.
• You are an explorer of emerging marketing trends, changing customer behaviors and new opportunities to engage the community.
• You leverage technology, AI tools and marketing innovations to improve efficiency, effectiveness and creative output.
• You build strong partnerships across the organization, bringing together diverse perspectives to create successful marketing initiatives.
• You manage multiple projects with confidence, ensuring high-quality work is delivered on time and aligned with organizational goals.
• You do the right thing. Every decision you make and action you take is an opportunity to demonstrate our collective integrity.

Do you have what it takes?

• You have 1-3 years of professional marketing, communications, advertising, or public relations experience.
• A bachelor's degree in marketing, communications, public relations, business, journalism or a related field.
• You are interested in other cultures and languages, Spanish-speaking candidates highly desired.
• You have proven experience developing and executing successful marketing campaigns from strategy through evaluation.
• You have strong advertising copywriting skills with the ability to create persuasive, audience-focused messaging.
• You have experience conducting market research, translating customer insights into actionable marketing strategies, and analyzing campaign performance and data to improve results.
• You have knowledge of Asana, or other project management software.
• You have excellent written and verbal communication skills.
• You have the ability to manage multiple projects simultaneously, prioritize effectively, adapt flexibly to changing priorities, and meet deadlines in a high-speed environment.

We are guided by these shared values:

Compassion for our customers and each other
Passion for our product
Eagerness to learn
Everyone is creative
Optimistic attitude – we believe that anything is possible

 

Why Anythink Libraries? A job with Anythink is a chance to use your knowledge and experience to enable transformations every day. You will be instrumental in helping our customers have fun, whether they're sitting by the fireplace with a newspaper, surfing the Internet, gaming in the teen room or learning something new at one of our many intriguing and entertaining programs. As you help and inspire others, you will also be inspired. This job will have you loving Monday mornings again.

We believe in our DEI Mission Statement, valuing diversity and forming teams in which everyone can be their authentic self. We encourage people from underrepresented backgrounds and different industries to apply. Come join Anythink to make a positive impact in our community.

Anythink DEI Mission Statement

Through our DEI work, Anythink recognizes that bringing awareness and education about our diverse histories and backgrounds can foster understanding, promote inclusion and strengthen our communities.

To fulfill our mission and ensure that all Adams County residents and visitors are welcomed and supported by Anythink, we provide comfortable spaces, accessible resources, and opportunities for personal growth. We empower our staff and customers to create meaningful connections through shared experiences, diverse and culturally relevant programming, and inclusive communities.

Anythink is committed to:

• Representing the diversity of Adams County, internally and externally by centering and elevating the voices and experiences of the historically underserved and underrepresented.
• Operationalizing equitable policies and practices that advance our mission.
• Creating a feeling of inclusion and belonging for all staff and customers.

Your job will involve your being "on the move" in our libraries: You will stand, walk, crouch, stoop, squat, twist, climb, push/pull up to 50 pounds, and lift up to 25 pounds.