Web Content & Asset Specialist

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Position Summary:

This role is responsible for the day-to-day publishing and maintenance of web & app content across multiple properties, as well as the organization and governance of our digital asset library.

Primary Duties and Responsibilities includes but are not limited to:

Content Creation & Management

• Responsible for updating, maintaining and creating content for multiple high-volume websites and mobile apps
• Uses marketing strategies to help drive decision making habits of website users
• Ensure digital content aligns with brand standards, messaging strategies, and organizational objectives across all customer-facing channels
• Develops tactics to market content and messaging across multiple digital channels
• Develops and executes digital content initiatives, utilizing the Content Management System to manage content publishing, updates, and optimization efforts.

Digital Asset Management

• Serve as a primary administrator of the Bynder digital asset management (DAM) system
• Establish and maintain digital asset governance standards, processes, and best practices to ensure brand consistency, compliance, and efficient asset utilization
• Manage the organization, maintenance, accessibility, and lifecycle of digital assets, including images, videos, logos, and marketing collateral
• Provide guidance, training, and consultation to team members and stakeholders on DAM best practices and usage

Minimum Education and Qualifications:

• Bachelors’ Degree in Marketing or a related field
• Three years of experience in web technology and marketing may be substituted for formal education
• Expertise in current Internet standards, including web browsers and browser specifications, responsive websites, mobile apps, text messaging and e-mail
• Must have knowledge of web page design, HTML, CSS and web graphic types and standards
• Ability to work within a Web Content Management system
• Familiarity with Search Engine Optimization techniques
• Familiarity with digital asset management platforms and best practices
• Ability to learn new Internet and authoring technologies relevant for website design and development, mobile apps, e-mail and text messaging
• Excellent written and verbal communication skills
• Excellent organizational and multi-tasking skills and the ability to delegate tasks
• Knowledge of e-mail marketing strategies
• Ability to work independently, managing several projects simultaneously and setting priorities with minimal supervision
• Intermediate knowledge of Microsoft Office Suite products and applications

Competencies: 

• Digital Content Management – Creates and maintains engaging digital content across multiple channels.
• Technical Knowledge – Utilizes CMS, SEO, HTML/CSS, and digital asset management tools effectively.
• Organization & Execution – Manages multiple projects, priorities, and deadlines with accuracy.
• Communication & Collaboration – Works effectively with stakeholders and supports brand consistency.
• Customer Focus – Uses data and insights to improve user experience and digital performance.

Training Requirements:

• Knowledge of Content Management Systems (CMS) and website content publishing
• Knowledge of Digital Asset Management (Bynder) and asset governance best practices
• Knowledge of SEO, digital marketing, and content strategy
• Knowledge of web technologies, responsive design, and accessibility standards
• Knowledge of analytics, brand standards, data privacy, and information security principles

Physical Demands and Work Environment:

• Office work environment
• Must be able to sit in front of a computer screen for extended periods of time
• Must be able to work various shifts and flexible hours

This is not necessarily an exhaustive list of all responsibilities, requirements, or working conditions associated with this job. Mohegan reserves the right to make changes to the above job description whenever necessary.

Work Shift:

Regular

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Mohegan Sun practices Native American Preference in hiring. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or any group of Native Americans recognized by the Mohegan Tribe, The United States of America, or the State of Connecticut.