- Location
- Mumbai, South Asia
- Workplace
- Onsite
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
Description
Location: Gurgaon, India (Onsite)
Engagement Type: Full-Time
About the Organization
Bridge Et Al is partnering a well-established global professional organization with a strong presence across the people, leadership, and workplace ecosystem. The organization works with professionals and business leaders through industry programs, knowledge resources, professional development, conferences, and thought leadership, with a focus on helping organizations and individuals navigate the evolving world of work.
The organization has a broad professional community spanning HR, leadership, talent, workplace strategy, and organizational development, and is increasingly engaged with emerging themes such as AI, workforce transformation, and the future of work.
Role Overview
Our client is looking for a Marketing Manager to lead marketing strategy and execution for flagship conferences, events, and key product portfolios within the HR, professional services, and future-of-work space.
This role requires a marketer who combines strong B2C instincts with B2B depth—someone who understands how to build buzz, drive demand, and convert audiences at scale. You will be responsible for creating high-impact campaigns that generate audience interest, drive registrations and revenue, and strengthen the organization’s position as a thought leader in the world of work.
Key Responsibilities
1. Campaign Strategy & Execution
Lead end-to-end marketing campaigns for conferences, events, and key product portfolios.
Design integrated campaigns across digital, social media, email, partnerships, and on-ground activations.
Build high-conversion marketing funnels from awareness through registration and engagement.
Develop campaign strategies aligned with business and revenue objectives.
2. Demand Generation & Growth
Drive delegate registrations, audience engagement, lead generation, and revenue impact.
Plan and optimize performance marketing campaigns, including paid media, retargeting, and lookalike audiences.
Leverage marketing automation platforms for lead nurturing and conversion.
Identify new channels and opportunities to expand audience reach and engagement.
3. Content & Brand Storytelling
Translate complex HR, workplace, leadership, and business themes into simple and compelling narratives.
Collaborate with internal stakeholders to develop thought leadership content, campaigns, and intellectual property.
Ensure consistency of brand messaging and voice across marketing channels.
Develop content strategies that resonate with senior business and HR audiences.
4. Digital & AI-Led Marketing
Use AI tools and platforms to improve marketing productivity, personalization, and campaign effectiveness.
Experiment with new-age marketing formats, including short-form video, interactive content, and emerging digital channels.
Monitor changes in consumer behaviour, content trends, and platform algorithms.
Identify opportunities to integrate AI into campaign planning, execution, and optimization.
5. Cross-Functional Collaboration
Partner with Product, Sales, Partnerships, and Business teams to align marketing activities with commercial objectives.
Work closely with external agencies and internal teams across design, media, content, and communications.
Coordinate multiple stakeholders to ensure timely and effective campaign execution.
6. Analytics & Optimization
Track campaign performance across digital and offline channels.
Analyse campaign data to continuously improve ROI, CAC, conversion rates, and audience engagement.
Build dashboards and reports to provide leadership with clear visibility into marketing performance.
Use insights and experimentation to improve campaign effectiveness and scalability.
Ideal Candidate Profile
6–10 years of marketing experience, preferably with strong B2C exposure and demonstrated B2B experience.
Proven track record of managing high-impact campaigns and delivering measurable growth.
Strong understanding of performance marketing, digital ecosystems, demand generation, and conversion funnels.
Hands-on experience with AI tools, marketing automation platforms, CRM systems, and analytics tools.
Strong content, storytelling, communication, and stakeholder management skills.
Ability to work in a fast-paced, high-ownership environment with a strong focus on outcomes.
Commercial mindset with the ability to connect marketing activity to registrations, leads, engagement, and revenue.