Marketing Operations Manager

Sage Dental Management is a leading, rapidly growing Dental Service Organization (DSO) committed to innovation, excellence, and patient-centered care.

Overview

The Marketing Operations Manager is responsible for driving the operational excellence of the Marketing department by managing budgets, marketing systems, campaign execution, reporting, vendor coordination, and compliance processes. This role serves as the central hub for marketing operations, ensuring initiatives are executed efficiently, accurately, and in alignment with organizational goals.

The ideal candidate is highly organized, analytical, detail-oriented, and experienced in managing complex marketing processes across multiple locations. This individual will collaborate closely with internal stakeholders, agency partners, finance, legal, compliance, operations, and executive leadership to support business growth and deliver measurable marketing performance.

Responsibilities

Marketing Budget Management & Reporting

• Track monthly marketing budgets by channel, including planned and projected expenditures. • Reconcile monthly marketing expenses against budgets and prepare accurate variance reports. • Monitor marketing spend by practice location and channel for Business Intelligence (BI) reporting. • Develop recurring reports measuring channel performance, campaign effectiveness, and return on investment. Marketing Systems & Analytics • Ensure marketing tracking is properly configured and functioning across digital, phone, and offline marketing channels. • Partner with internal teams and vendors to maintain accurate attribution, campaign tracking, and reporting. • Support continuous improvements in marketing reporting, dashboards, and operational processes. Campaign Operations • Create, maintain, and distribute quarterly marketing campaign guides to support field operations. • Coordinate campaign timelines, deliverables, and communication across internal departments. • Assist in planning, executing, and tracking marketing initiatives and special projects from inception through completion.

Digital Listings & Local Search Management

• Manage business listings across Google Business Profile, Bing Places, Apple Maps, Yelp, and other online directories. • Collaborate with the organization's SEO agency to optimize local listings and improve organic search visibility. • Monitor directory accuracy and recommend enhancements that increase local search performance. Provider & Location Marketing Support • Manage all marketing-related onboarding and offboarding activities for providers, including updates to Zocdoc, Healthgrades, and other provider-specific directories. • Oversee marketing setup for new (de novo) and acquired practice locations. • Ensure all marketing systems, digital assets, directory listings, and tracking mechanisms are fully configured, tested, and launch-ready prior to opening.

Quality Assurance & Compliance

• Proofread marketing materials to ensure accuracy, consistency, brand alignment, and regulatory compliance. • Review direct mail proofs for data accuracy, budget adherence, and production readiness. • Conduct periodic audits of marketing systems, assets, records, and documentation to ensure information remains current and accurate. • Maintain organized marketing contracts, legal documentation, disclaimers, and compliance records. • Coordinate with Legal, Compliance, and Executive Leadership to ensure marketing materials meet regulatory requirements and brand standards. Project & Operational Support • Provide day-to-day operational and administrative support for the Marketing department. • Track project milestones, deadlines, budgets, and resource allocation. • Identify process improvements that enhance efficiency, organization, and cross-functional collaboration. • Serve as a key liaison between marketing, operations, finance, legal, vendors, and agency partners.

Qualifications

Required

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. • 8–10 years of experience in marketing operations, marketing project management, marketing analytics, or a related role. • Strong experience managing budgets, reporting, and marketing performance metrics. • Experience supporting multi-location organizations or franchise environments preferred. • Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously. • Strong analytical skills with proficiency in Microsoft Excel and reporting tools. • Exceptional attention to detail, proofreading, and quality assurance skills. • Excellent written and verbal communication skills. • Ability to work cross-functionally with internal departments and external agency partners. Preferred • Experience with digital marketing, call tracking, and analytics tools. • Familiarity with Google Business Profile management and local SEO best practices. • Experience working with Business Intelligence (BI) reporting platforms. • Knowledge of healthcare marketing, HIPAA considerations, or other regulated industries is a plus.

Core Competencies

• Marketing Operations • Budget Management & Financial Reporting • Project Management • Marketing Analytics • Process Improvement • Vendor Management • Quality Assurance • Regulatory Compliance • Cross-Functional Collaboration • Organizational Excellence • Attention to Detail • Problem Solving

What Sage Offers

Be part of a purpose-driven organization transforming dental care. Collaborate with a passionate, innovative team. Access to cutting-edge technology and professional development resources. Competitive compensation and benefits.