Manager, Trade Marketing - HOKA

Trade Marketing Manager, DE & AT  - HOKA

At Deckers Brands we don’t just create shoes, we create lifestyles. We are about opportunity. Opportunity to create, to grow and to have an impact. We want all our people to be as successful as they can be, to reach their full potential.

We want to positively impact the world, whether that be with our Do Good and Do Great community involvement, or through employing sustainable business practice and socially responsible operations. How we continue this journey is down to our 3,000 strong global team, across our brands (UGG, HOKA, Teva and Koolabura by UGG). No matter where you are based within our team, we are committed to helping our people thrive.  We will offer you a generous employee benefits package, as well as health, wellness, and career development support.

The Role:

The Trade Marketing Manager is responsible for delivering a successful trade marketing plan by building strong partnerships with wholesale clients and executing innovative brand experiences across in-store and online environments.

The role supports commercial objectives through omnichannel execution, strong ROI discipline, and close collaboration with Sales, Commercial, and Marketing teams.

We're looking for a commercially minded marketing professional with a passion for brand storytelling, consumer experience, and building strong partnerships.

Your Impact:

• Own the development and execution of seasonal trade marketing programs aligned with brand and commercial objectives
• Develop bespoke campaigns and activations that support wholesale partners, drive consumer engagement, and increase conversion
• Collaborate with Sales, Commercial, Marketing, Visual Merchandising, and external partners to ensure seamless campaign delivery
• Ensure all initiatives are effectively planned, budgeted, measured, and supported by clear ROI reporting
• Care for stakeholder relationships, building strong partnerships with wholesale marketing and visual merchandising teams
• Support strategic wholesale initiatives including Shop-in-Shop concepts, point-of-sale executions, trade launches, and community-building opportunities
• Lead trade marketing activity within your market, driving collaboration, accountability, and high-performance standards across projects and teams where applicable

COME AS YOU ARE

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.

Who You Are:

• You are a highly organised and commercially minded self-starter who takes ownership and delivers results
• You understand how to balance creativity and innovation with commercial objectives and measurable business outcomes
• You are a strong relationship builder who can confidently engage with stakeholders at all levels, both internally and externally
• You have excellent planning, project management, and communication skills with exceptional attention to detail
• You are passionate about creating memorable consumer experiences that strengthen brand affinity and drive growth

We Would Love to Hear from People with:

• Demonstrated experience in trade marketing or related field
• Experience leading a team is a plus
• Retail footwear, fashion, sporting goods, or lifestyle brand experience is a plus
• A strong understanding of omnichannel marketing and consumer engagement strategies
• Experience managing marketing budgets
• Proficiency in Microsoft Office applications

What We Will Give You:

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued
• Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

#LI-LJ1

#LI-FC1

#LI-LZ1

#LJ-KC1