Channel Development Manager, On Trade, Venezuela

Job Description :

About Us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.

Feel inspired? Then this may be the opportunity for you.

About You

We are looking for a talent who is disruptive and strong in building networks in the ON Trade channel as well as an effective communicator and influencer who can lead and drive breakthrough results to transform the business performance.

About the role
 

Leads the strategic development of main consumer and category initiatives to be deployed on the On Trade to enhance brand presence in bars, restaurants, and other on-trade venues. This role must be supported through deep customer understanding and insight generation to nurture successful strategic and profitable plans.

Works in alliance with different stakeholders along the End-to-End Cycle Planning process: Marketing (Brand Manager and CP), Innovation Manager, Activation executive, CP Managers, Commercial teams (including Distributors), E2E Commercial Planning Manager and RGM (Growth).

Establish and maintain strong relationships with key stakeholders in the on-trade sector, including venue owners and managers.

·       Responsible for the approval of the annual Trade Strategy for On Trade in Venezuela as part of the End-to-End planning process.

·       Responsible for the approval of the final annual growth drivers to be implemented in this channel in Venezuela.

·       Responsible for the approval of On Trade compelling plans to deliver a sustainable growth in the channel through the RGM levers.

·       Responsible for the consolidation of learnings and insights of this channel based on executional activities, feedback from customers and shoppers, Commercial team, and Distributors.

·       Work alongside Activation Executives to ensure that marketing campaigns are effectively executed within on-trade venues.

Share insights from channel performance that can inform future activation strategies.

Qualifications and Experience Required:

·       English and Spanish required.

·       Minimum 5 years of experience in sales and /or customer marketing / trade / shopper marketing areas with specific experience in the channel or the entertainment industry.

·       High level of external radar, curiosity an,d commercial understanding based on consumer trends. Insight generation is a critical component of the role.

·       Understanding of the total sales organization and how it operates to drive its effectiveness through Distributors.

·       Ability to build relationships and work collaboratively internally and externally with good influencing and negotiation skills.

·       Ability to work around and within a variety of different market conditions and demographic factors.

·       Strong analytical, presentation and project management skills.

Proactive, self-motivated, tenacious with commercial drive and commercial curiosity.

·     Role is based in Caracas. Role requires the flexibility for regular travel to the rest of the country.

This role requires key cities visits (estimated 30%)

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Caracas

Additional Locations :

Job Posting Start Date :

2026-07-24