Senior Marketing Manager (Field and Channel Marketing)

 

The Opportunity:

This role reports to the Senior Director, International Field and Partner Marketing, but has a strong dotted line into the sales leadership team.

 

The Senior Marketing Manager, (an Individual Contributor) Middle East, is a critical role which functions as a tightly aligned strategic member of the field and partner sales team.  The role has responsibility for developing and executing the regional strategic marketing plan to drive brand awareness and support revenue growth within the region. This person will work closely with the sales team, partners, and other stakeholders to achieve regional business objectives.

 

This person has direct responsibility for the creation and execution of the marketing plan, which includes but is not limited to, developing regional programs and campaigns, supporting industry and hosted events, and engaging with our regional resellers and Carrier Managed Service partners to develop joint go to market programs.  All with a close eye on ensuring strong ROI and supporting sales in achieving their strategic goals.  

 

Strategic Marketing Planning:

Develop and implement a comprehensive marketing strategy for the ME region, aligned with our client's global marketing strategy and regional business goals.
Conduct market analysis, identify key target audiences, and understand the competitive landscape within the ME region.
Develop and manage the regional marketing budget and allocate resources effectively.
Define and track key performance indicators (KPIs) to measure marketing program effectiveness.

Account-Based Marketing (ABM):

Identify and prioritize key strategic accounts within the ME region.
Develop and execute targeted ABM campaigns to drive engagement and revenue within these accounts.
Collaborate with sales teams to personalize messaging and tailor marketing activities to individual account needs.

Partner & Reseller Marketing:

Develop and execute joint go-to-market (GTM) strategies with key partners and resellers in the ME region.
Provide marketing support, training, and resources to partners to enable them to effectively promote our clients solutions.
Manage partner marketing programs and ensure alignment with Ciena's brand and messaging.
Maximise ROI and MDF investment.

The Must Haves:

Bachelor’s degree in Marketing, Business, or a related field.
15+ years of marketing experience, with a focus on the technology or telecommunications industry.
Deep understanding of the telecommunications, datacenter, and networking landscape in the Middle East.
Demonstrated success in developing and executing impactful marketing programs in the ME region.
Proven experience in channel marketing and Account-Based Marketing (ABM).
Strong project management and organizational skills, with the ability to manage multiple deadline-driven activities.
Excellent interpersonal, communication, and presentation skills.
Strong analytical thinking and problem-solving capabilities.
Fluency in English.

Assets:

Proficiency in Arabic or other regional languages.
Ability to influence and align cross-functional teams across a matrixed, fast-paced environment.
Experience working in highly collaborative, multi-divisional marketing structures.

 

Please ignore the salary levels mentioned on the job board - there is flexibility depending on the persons profile