Digital Marketing Specialist

OverviewWe are seeking a driven and creative individual to join our team. This position offers an exciting opportunity to contribute to our digital marketing initiatives and enhance our online presence.Key ResponsibilitiesDevelop and implement digital marketing strategies to increase brand awareness.Manage social media accounts and create engaging content.Analyse performance metrics to optimise campaigns and improve engagement.Collaborate with the design team to create marketing materials.Conduct market research to identify trends and target audiences.RequirementsProven experience in digital marketing or a related field.Strong understanding of social media platforms and analytics tools.Excellent written and verbal communication skills.Ability to work independently and as part of a team.Degree in Marketing, Communications, or a related field preferred.Nice to haveExperience with SEO and SEM strategies.Familiarity with email marketing platforms.Knowledge of graphic design software.Certifications in digital marketing.