CHEF DE PRODUIT GLOBAL RETAIL & TRADE MARKETING

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Job Description :

CHEF DE PRODUIT GLOBAL RETAIL & TRADE MARKETING / GLOBAL RETAIL & TRADE MARKETING PROJECT MANAGER

Mission

As a member of the Global Brand Experience team, you will shape and drive Mustela's retail excellence strategy across all channels and markets.

You will be responsible for defining the global vision and guidelines for retail excellence, shopper experience, trade marketing and omnichannel activation, ensuring consistency across physical and digital touchpoints.

Working closely with markets, e-commerce, product development and commercial teams, you will act as a strategic partner to elevate the brand experience, accelerate business performance and support Mustela's evolution from a baby brand to a family brand.

You will also play a key role in building and animating a global community of Trade Marketing and Merchandising leaders across countries, fostering best practice sharing and capability building.

Key Responsibilities

Retail Experience, Merchandising & Brand Execution

• Lead the deployment and continuous evolution of global merchandising guidelines to support the brand and portfolio transformation.

• Support markets in adapting and implementing global standards locally while ensuring brand consistency.

• Ensure retail executions align with Mustela’s visual identity, design codes, and communication principles.

• Collect market feedback, identify best practices and recommend enhancements to strengthen retail visibility, shopper navigation and brand impact at the point of sale.

• Foster consistency across retail, e-commerce, medical and brand ecosystems to deliver a seamless omnichannel experience. 

Category & Shopper Excellence

• Develop a global category vision supporting Mustela's growth ambitions.

• Build category management principles and merchandising recommendations.

Partner with countries to identify growth drivers and improve category performance.

• Translate shopper insights into actionable retail and activation recommendations.

• Ensure strong coherence between category strategy, innovation priorities and portfolio evolution.

International trade marketing 

Mustela gifts and families’s accessories strategy

• Define and implement global governance for gifts and parents accessories products, promotional products and services 

• Ensure compliance with global guidelines and monitor local implementation if applicable

• Coordinate stakeholders to secure timely delivery and continuous improvement of the offer.

• Ensure the optimization of international stocks to reduce related expenses. 

Gifts and accessories orders 

• Develop and deploy the annual global gifting catalogue for markets, ensuring brand consistency and on-time delivery.

• Lead cross-functional coordination to secure development, production and distribution timelines.

• Monitor implementation of gifting guidelines across markets and support local teams in maximizing impact.

• Track performance, share best practices and drive continuous improvement.

Global Trade Marketing Community Leadership

• Build and animate a global Trade Marketing & Merchandising community.

• Establish governance, routines and new way of workings with markets.

• Facilitate sharing of successful initiatives, learnings and best practices.

• Act as the key point of contact for Trade Marketing leaders across countries

• Challenge existing ways of working and identify opportunities to simplify, harmonize and increase effectiveness across markets. 

• Drive capability building by sharing best practices, tools and innovative approaches.

Retail & Omnichannel Strategy

• Partner with e-commerce teams to strengthen O2O (Offline-to-Online) and O2O2O activation strategies.

• Identify new retail trends, consumer expectations and emerging formats to feed future retail innovation.

• Recommend new approaches to enhance visibility, conversion and shopper engagement across channels.

• Bring an external perspective on retail and shopper trends to continuously challenge and enrich Mustela's approach. 

• Pilot test-and-learn initiatives to identify new growth and engagement opportunities.

Profile Description :

Leadership Expectations

The role requires:

• Ability to connect brand, commercial and consumer objectives 

• Cross-functional collaboration

• Innovation mindset

• Ability to challenge existing practices constructively and drive continuous improvement.

• Growth mindset and learning agility.

• Consumer & shopper centricity

• Proactive and solution-oriented attitude.

• Strong ownership and accountability.

Skills & Experience

• Trade Marketing expertise

• Category Management

• Retail Excellence

• Omnichannel Strategy

• Promotion Effectiveness

• Shopper Marketing

• Community Building

• Project Leadership

• Performance Analytics

Profile

• 3 to 5 years experience (ou successfull experience) in Trade Marketing, Category Management, Commercial Excellence, Retail Activation or related commercial functions

• Strong understanding of retail realities and shopper dynamics with a hands-on and pragmatic approach.

• Ability to challenge the status quo, bring fresh perspectives and identify opportunities for improvement.

• Entrepreneurial mindset with a strong sense of ownership and initiative

• Demonstrated ability to influence and mobilize diverse stakeholders across functions and geographies

• Excellent project management and prioritization skills in complex international environments

• Strong analytical capabilities combined with business acumen and customer centricity

• Curiosity, agility and willingness to learn and continuously improve ways of working

• FMCG experience strongly preferred

• Fluent English communication skills (oral and written)

What differentiates us at Expanscience (non-exhaustive list!)

• A care policy and improved occupational health (100% of managers trained in psychosocial risks by 2025)

• An ambitious talent and skills strategy (5.78% of the payroll in France allocated to training by 2023)

• Disruptive parenting support (gradual return to 80% of normal working hours for the first 2 months after maternity or paternity leave, with full pay), a fight against dropping out (individual coaching before, during and after maternity leave) and for professional equality (score of 93/100 on the Gender Equality Index in 2024)

• Support for vulnerabilities and inclusion of the most fragile (menstrual leave in case of disabling dysmenorrhea)

• A balance of life and preserved collective efficacy (disruptive teleworking agreement with 1 common base of 4 days of min. presence per month concentrated around key moments of the company)

• Employees as stakeholders in a more inclusive and supportive company (100% of employees can dedicate part of their working time to a community project)

And also:

• Active sponsorship since 1982: the Mustela Foundation, under the aegis of the Fondation de France, which supports child development and parenthood throughout the world.

• Active sponsorship since 1982: the Mustela Foundation, under the aegis of the Fondation de France, which supports child development and parenthood throughout the world.