Lifecycle Marketing Manager

Who we are: Cognito is a fast-growing SaaS company empowering users to quickly build forms – and form-driven business solutions – by themselves. No developer necessary. Who you are: Cognito Forms is looking for a Lifecycle Marketing Manager to own the customer journey from first touch to long-term retention. Reporting directly to our Chief Growth Officer, you'll design and execute full-funnel lifecycle programs — spanning acquisition, activation, engagement, and retention/expansion — that help users discover value in Cognito Forms quickly and stick around for the long haul. What you will be responsible for: Own and evolve lifecycle marketing strategy across the full funnel: acquisition nurture, trial/onboarding activation, engagement, retention, and expansion/upsell Design, build, and optimize automated email and in-app messaging journeys that guide users toward key activation and retention milestones Segment our user base by behavior, plan type, and lifecycle stage to deliver relevant, timely messaging at scale Partner with Product, Sales, and Customer Success to identify lifecycle moments (trial start, key feature adoption, renewal, churn risk) and build programs around them Continuously test and iterate on messaging, timing, channels, and triggers to improve conversion, activation, and retention rates Define, track, and report on core lifecycle metrics (activation rate, trial-to-paid conversion, retention/churn, expansion revenue) and translate data into actionable recommendations Maintain a testing roadmap and bring a strong experimentation mindset to everything you ship Collaborate with content, design, and product marketing to ensure lifecycle messaging reflects brand voice and product positioning What you should bring to the table: 3–5 years of experience in lifecycle, retention, CRM, or email marketing, ideally at a SaaS or product-led growth company Proven track record designing and managing automated, multi-channel lifecycle campaigns (email, in-app, and beyond) Strong analytical skills — comfortable pulling and interpreting data to guide strategy, not just report on results Hands-on experience with marketing automation platforms and CRM tools Experience with segmentation, A/B testing, and funnel/cohort analysis Excellent written communication skills; you can write compelling lifecycle copy or brief others effectively A self-starter mentality — comfortable owning a broad mandate and prioritizing independently in a remote environment Bonus: experience in a PLG (product-led growth) or self-serve SaaS environment